# Actress-Crafted Beauty Brands Millie Bobby Brown Created a Beauty Line Called Florence by Mills By Katherine Pendrill | Published 2019-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/florence-by-mills References: [refinery29](https://www.refinery29.com/en-us/2019/08/241008/millie-bobby-brown-florence-by-mills-beauty-brand) & [instagram](https://www.instagram.com/florencebymills/) After finding success as an actress on 'Stranger Things,' 15-year-old Millie Bobby Brown is looking to make a splash in the beauty world with a new [skincare and makeup line](https://www.trendhunter.com/trends/core-collection-1) called 'Florence by Mills.' Florence by Mills will consist of 15 products, including make-up and skincare solutions. The brand is aimed at [teenagers just like Brown](https://www.trendhunter.com/trends/teen-line) with all products priced between $10 and $34. The line will also be vegan-friendly and PETA-certified for conscious consumers. In terms of the actual products in the new line, options include a Zero Chill Face Mask, a Cheek Me Later Cream Blush, and Swimming Under the Eye Gel Pads. After two years of research and development, Florence by Mills is set to launch soon at [Ulta Beauty and Boots](https://www.trendhunter.com/trends/teencentric-makeup-line). Image Credit: *@florencebymills.* ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Actress-crafted Beauty Brands:** Opportunity for actresses and celebrities to leverage their personal brand and enter the beauty industry. - **Skincare and Makeup for Teenagers:** Growing demand for beauty products tailored specifically for teenagers, creating an opportunity for brands to cater to this niche market. - **Vegan-friendly and Conscious Beauty:** Increasing consumer preference for vegan and cruelty-free beauty products, prompting the need for brands to adapt and cater to conscious consumers. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty industry can embrace actress-led cosmetic brands and cater to the growing demand for personalized skincare and makeup products. - **Retail:** Retailers like Ulta Beauty and Boots have the opportunity to feature and distribute actress-crafted beauty brands, attracting new customers and boosting sales. - **Celebrity Licensing:** The celebrity licensing industry can capitalize on the trend of actresses and celebrities creating their own beauty brands, offering licensing and partnership opportunities. ## Related on Trend Hunter - [Celebrity-Backed Lip Oils](https://www.trendhunter.com/trends/florence-by-mills-2.md) - [Sweetly Scented Multipurpose Mists](https://www.trendhunter.com/trends/soft-girl.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Life Stages-Focused Beauty Brands](https://www.trendhunter.com/trends/skincare-brand-stripes.md) - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Gen Z Cosmetic Brands](https://www.trendhunter.com/trends/sugar-cosmetics-1.md) - [Gen X Beauty Brands](https://www.trendhunter.com/trends/molly-sims.md) - [Skincare-Fortified Makeup Lines](https://www.trendhunter.com/trends/core-collection-1.md)