# Dessert-Inspired Gen Z Fragrances Florence by Mills x Serendipity3 Partner for a Cherry Collab By Debra John | Published 2025-05-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/florence-by-mills-x-serendipity3 References: [florencebymillsbeauty](https://florencebymillsbeauty.com/7) & [serendipity3](https://serendipity3.com/7) Florence by Mills x Serendipity3 have partnered in a unique collaboration to celebrate the launch of '[Love](https://www.trendhunter.com/trends/humboldt-seed-company) Core,' the final installment in the 'Florence by [Mills Hair & Body Mist](https://www.trendhunter.com/trends/florence-by-mills-wildly-me)' collection, debuting exclusively at Ulta on May 12. To mark the occasion, the two brands have introduced a [limited-edition dessert inspired by the fragrance’s](https://www.trendhunter.com/trends/pistachio-dream) romantic notes of cherry nectar and candied mandarin. Available at Serendipity3—one of Millie Bobby Brown’s favorite New York City destinations—the 'Love Core Cherries Jubilee' offers a fresh take on a classic dish. This dessert features "cherries simmered in cherry syrup and orange, served over Serendipity3’s rich vanilla ice cream in a vintage-style footed coupe glass, and garnished with a fresh cherry and a tiny glass cherry accent." To make the launch even more memorable, the first 100 guests to order the dessert on May 13 will receive a complimentary full-size Love Core fragrance, uniting scent and flavor in a celebratory experience. Image Credit: Florence by Mills x Serendipity3 ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 91% | Activity: 83% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Dessert-fragrance Collaborations:** The fusion of dessert flavors with fragrance design signifies a playful avenue for cross-industry creativity, capturing the sensory allure and purchasing power of younger consumers. - **Experiential Marketing Events:** Innovative partnerships like giving away fragrances with themed desserts enhance customer engagement through memorable and immersive brand experiences. - **Luxury Scent Pairings:** Gourmet-inspired scents that mimic luxury dessert flavors present an opportunity for high-end product lines aimed at a younger, trend-savvy demographic. ### Where This Applies - **Fragrance Industry:** New product lines inspired by popular desserts can rejuvenate the market by appealing to Gen Z's taste for novelty and sensational experiences. - **Dessert and Confectionery:** Collaborations with fragrance brands allow dessert companies to innovate with unique offerings that mix culinary delight with olfactory appeal. - **Retail and Experiential Venues:** Special events that combine food and fragrance act as a draw for venues, increasing foot traffic and customer participation in unique brand experiences. ## Related on Trend Hunter - [Perfume-Inspired Gelato Flavors](https://www.trendhunter.com/trends/the-7-virtues-and-on-third-thought.md) - [Sweetly Scented Multipurpose Mists](https://www.trendhunter.com/trends/soft-girl.md) - [Dessert-Inspired Perfumes](https://www.trendhunter.com/trends/dipped-in-chocolate-perfume.md) - [Scent-Inspired Cookies](https://www.trendhunter.com/trends/monday-haircare-and-creme-london.md) - [Collaborative Dessert Fragrances](https://www.trendhunter.com/trends/meringue-magique.md) - [Decadent Fragrance-Inspired Cookies](https://www.trendhunter.com/trends/prose-x-funny-face.md) - [Candy-Inspired Scent Collection](https://www.trendhunter.com/trends/sweet-tooth-1.md) - [Celebrity-Backed Lip Oils](https://www.trendhunter.com/trends/florence-by-mills-2.md) - [Boozy Blended Dessert Collabs](https://www.trendhunter.com/trends/serendipity-3-x-buzzbar.md)