# Gen Z Eyewear Collabs Florence by Mills & National Vision Launched Fashion-Forward Eyewear By Laura McQuarrie | Published 2024-08-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/florence-by-mills-national-vision References: [www2.multivu](https://www2.multivu.com/players/English/9286051-florence-by-mills-eyewear-collection-americas-best/) & [americasbest](https://www.americasbest.com/brands/florence-by-mills) Just in time for back-to-school season, Florence by Mills and National Vision's America's Best brand teamed up to launch a Gen Z-focused eyewear collection with fashion-forward optical and sun styles. These joyful, confidence-boosting eyewear designs share the pastel colors that Millie Bobby Brown's Florence by Mills brand is known for, all while supporting eye health as younger generations use more screens. "I started wearing glasses when I was 10 and could never find a frame that I really liked or made me feel confident," said Florence by Mills' founder Millie Bobby Brown, "So, I know better than anyone how eyewear can influence the way young girls feel about themselves. This collection is for someone like me who needs a stylish, fitted frame they can feel good in both day and night." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 60% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Fashionable Eyewear:** The blend of fashion-forward designs with optical utility showcases how eyewear can transcend traditional categories and become a key piece in everyday style. - **Pastel Color Revolution:** Utilizing trendy pastel colors in eyewear can appeal to Gen Z's aesthetics, potentially changing the landscape of eyewear fashion. - **Eyewear for Screen Generation:** The collaboration addresses the increased screen time among the younger generation, emphasizing eyewear that not only looks good but also supports eye health. ### Who This Affects Most - **Eyewear Industry:** A shift towards combining eye health with fashion in eyewear can significantly impact the traditional eyewear market. - **Fashion Industry:** Incorporating eyewear as a fashion accessory can create new sub-categories within the fashion industry, appealing especially to young, style-conscious consumers. - **Health and Wellness:** Innovations that integrate health benefits with fashionable eyewear can appeal to a growing market focused on personal wellness. ## Related on Trend Hunter - [Gen Alpha-Focused Eyewear Collabs](https://www.trendhunter.com/trends/zenni-freshcut.md) - [Influencer-Approved Eyewear Capsules](https://www.trendhunter.com/trends/z-supply.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [AI-Enhanced Eyewear Collections](https://www.trendhunter.com/trends/von-miller-and-glassesusacom.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Timeless Statement Frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear.md) - [Gaming Eye Health Partnerships](https://www.trendhunter.com/trends/the-gamehers.md) - [Cafe-Inspired Eyewear](https://www.trendhunter.com/trends/glassesusacom.md)