# Gen Z Coffee Brands Florence by Mills Coffee Expresses Millie Bobby Brown's Love of Java By Laura McQuarrie | Published 2023-05-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/florence-by-mills-coffee References: [dailycoffeenews](https://dailycoffeenews.com/2023/05/18/millie-bobby-brown-launches-florence-by-mills-coffee-line/) & [florencebymillscoffee](https://florencebymillscoffee.com/) Florence by [Mills Coffee](https://www.trendhunter.com/trends/florence-by-mills-wildly-me) is a new [Gen Z](https://www.trendhunter.com/trends/couplet-coffee) coffee brand from Millie Bobby Brown that shares everything from subscriptions to syrups. Gen Z, known for its desire for personalization and exploration, seeks out convenient and ethical coffee experiences. The brand's Authentically Brew is a medium roast that combines beans from Brazil, Colombia, and Central & South America, and it's one of the two core blends of [Rainforest](https://www.trendhunter.com/trends/baristaquality-milk) Alliance-certified beans available whole or ground. Additionally, Gen Z's penchant for social media and digital culture has influenced their coffee consumption habits, with aesthetically pleasing packaging playing a significant role in their coffee choices. Like the pale purple packaging from Millie Bobby Brown's beauty brand, fans are sure to fall in love just as quickly with the familiar look of Florence by Mills Coffee. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 93% | Activity: 100% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Coffee Experiences:** Gen Z's desire for ethical coffee experiences presents opportunities for coffee brands to provide transparent and sustainable sourcing methods. - **Personalized Coffee Subscriptions:** The trend of personalized coffee subscriptions allows brands to offer tailored recommendations and delivery plans based on consumer preferences and behavior. - **Aesthetically Pleasing Packaging:** Investing in visually appealing packaging can attract Gen Z consumers and create a strong brand identity in the coffee industry. ### Sectors Adopting This - **Coffee:** Coffee brands can disrupt the industry by incorporating transparency, personalization, and aesthetic appeal to attract Gen Z customers. - **Subscription Services:** The coffee subscription trend offers opportunities for subscription providers to offer tailored recommendations and delivery plans based on consumer preferences and behavior. - **Social Media Marketing:** Coffee brands can leverage the trend of social media marketing to create visually appealing, shareable content that resonates with Gen Z consumers. ## Related on Trend Hunter - [Gen Z Coffee Brands](https://www.trendhunter.com/trends/couplet-coffee.md) - [Gen Z-Focused Coffee Products](https://www.trendhunter.com/trends/kenco-1.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Gen-Z-Targeted Coffee Creamers](https://www.trendhunter.com/trends/xtra-flavor-creamer.md) - [Indulgent Coffee Drinks](https://www.trendhunter.com/trends/arctic-frappe.md) - [Plant-Based Cold Brew Lattes](https://www.trendhunter.com/trends/plant-based-cold-brew-lattes.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md) - [Protein-Packed Lattes](https://www.trendhunter.com/trends/vitality-menu.md)