# Celeb-Crafted Canned Iced Lattes Florence By Mills Coffee Launched an Affordably Priced RTD Range By Laura McQuarrie | Published 2025-03-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/florence-by-mills-coffee-rtd References: [yahoo](https://www.yahoo.com/lifestyle/millie-bobby-brown-just-launched-100000870.html) & [florencebymillscoffee](http://www.florencebymillscoffee.com) Canned coffee is the most consumed format among Gen Z and Millennials, and Florence By Mills Coffee launched ready-to-drink iced lattes with competitive prices in shelf-stable formats exclusively at [Walmart](https://www.trendhunter.com/trends/plantbased-cold-brew-lattes). Fans of award-winning actress and entrepreneur Millie Bobby Brown's brand will find four fun, flavor-packed varieties in this new RTD canned coffee lineup: Original Chill, sweet Vanilla Bliss, luxurious Mocha Delight, and comforting Caramel Drizzle. These ready-to-drink iced lattes are made with real milk, packaged in 11-fluid-ounce recyclable aluminum cans, and made to be enjoyed daily. "Millie's fans are year-round iced coffee enthusiasts, so it was essential to us that Florence By Mills Coffee deliver on both taste and value," said Danny Wright, CEO & Founder of [Collab Coffee—Florence By Mills Coffee's](https://www.trendhunter.com/trends/the-coconut-collab-mlk) coffee partner. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 93% | Activity: 96% | Freshness: 37% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Beverage Products:** Celebrity involvement in product launches enhances appeal and connection with young consumers, creating buzz in the competitive beverage market. - **Sustainable Packaging Solutions:** The use of recyclable aluminum cans in the RTD coffee sector highlights growing consumer demand for environmentally friendly packaging. - **Specialty Flavored Beverages:** The variety of unique flavors such as Vanilla Bliss and Mocha Delight cater to consumers seeking diverse and indulgent taste experiences in their daily routines. ### Sectors Adopting This - **Ready-to-drink Coffees:** The rise of RTD coffee products marks a shift towards convenient and portable caffeine solutions for busy lifestyles. - **Celebrity-branded Products:** Celebrity-branded goods leverage personal fanbases to rapidly gain market traction and brand loyalty among target demographics. - **Sustainable Consumer Goods:** Eco-conscious consumers drive the demand for sustainable products, leading to increased innovation in recyclable and environmentally friendly packaging. ## Related on Trend Hunter - [RTD Plant-Based Cold Brew Lattes](https://www.trendhunter.com/trends/plantbased-cold-brew-lattes.md) - [Plant-Based Cold Brew Lattes](https://www.trendhunter.com/trends/plant-based-cold-brew-lattes.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Naturally Sweetened Oatmilk Lattes](https://www.trendhunter.com/trends/rtd-oatmilk-lattes.md) - [Ready-to-Drink Canned Coffee Lattes](https://www.trendhunter.com/trends/iced-coffee-lattes.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md) - [Artisanal Ready-to-Drink Cold Brews](https://www.trendhunter.com/trends/bones-coffee-cold-brew-lattes.md)