# Celebrity-Backed Lip Oils florence by mills Unveils its New Series of Serum Infused Lip Oil Tints By Kanesa D | Published 2025-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/florence-by-mills-2 References: [nssgclub](https://www.nssgclub.com/en/beauty/43450/millie-bobby-brown-lip-oil-florence-by-mills) & [florencebymills](https://www.florencebymills.com/)  Millie Bobby Brown’s beauty brand, florence by mills, has unveiled its latest launch: the Stay Plush Serum-Infused Lip Oil Tints. This new collection features four vegan and cruelty-free shades that mix a serum, the glossy finish of a lip oil, and the tinting power of a long-lasting lip color. Each shade was handpicked by Millie herself to ensure a polished addition to any makeup routine. Formulated with a rich mix of skincare-forward ingredients—including avocado oil, coffee seed oil, prickly pear, and Brazilian cress extracts—the lip oils deliver instant hydration while soothing and smoothing the lips. A combination of Vitamin E and peptides works to condition and maintain soft, healthy-looking lips, making these tints especially ideal for the colder months. The collection offers four standout shades: Bahama [Mama](https://www.trendhunter.com/trends/well-people-pregnancy-safe), a soft, rosy nude; Strawberry Sunrise, a delicate, light pink; Coconut Colada, a versatile nude; and Tutti Frutti, a vibrant, playful pink. Designed to give lips a plush, nourished finish from the very first swipe, the Stay Plush Lip Oils are now available on the florence by mills website and at select retail locations. Image Credit: florence by mills ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 81% | Activity: 86% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Clean Beauty Innovation:** The incorporation of vegan and cruelty-free ingredients in lip products reflects a growing trend towards ethical beauty that appeals to environmentally conscious consumers. - **Hybrid Cosmetic Formulations:** Combining the properties of serums, lip oils, and long-lasting tints in a single product creates multifunctional beauty solutions for on-the-go customers. - **Celebrity-influenced Product Curation:** Celebrity involvement in product development offers unique personalization and authenticity, attracting fans and broadening market appeal. ### Industries Being Reshaped - **Skincare Ingredients:** The use of skincare-forward components like avocado and coffee seed oil within cosmetics represents a convergence of skincare and makeup, enhancing product value. - **Vegan Beauty:** The rise of vegan and cruelty-free formulations is transforming the beauty industry, catering to a demographic that values transparency and ethical sourcing. - **Celebrity Beauty Brands:** The emergence of celebrity-backed cosmetics highlights a niche market where personal branding directly impacts consumer purchasing behaviors. ## Related on Trend Hunter - [Origami-Inspired Holiday Collections](https://www.trendhunter.com/trends/tale-of-wonders.md) - [Bakery-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/clarins-sweet-spot.md) - [Versatile Beauty-Enthusiast-Approved Products](https://www.trendhunter.com/trends/trending-musthaves.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Shine-Forward Lip Trios](https://www.trendhunter.com/trends/shine-trio.md) - [Gel-to-Water Fixing Sprays](https://www.trendhunter.com/trends/revolution-jelly-mist.md) - [Glossy Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil.md) - [Lip Oil Sticks](https://www.trendhunter.com/trends/sugar-crystal-lip-oil-stick.md) - [Fruit-Forward Sugary Lip Oils](https://www.trendhunter.com/trends/sugar-treat-lip-oil.md)