# Brit Rock Resurgence Florence and the Machine to Drop Highly Anticipated “Lungs” By Shelby Lee Walsh | Published 2009-05-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/florence-and-the-machine References: [myspace](http://www.myspace.com/florenceandthemachinemusic) & [en.wikipedia.org](http://en.wikipedia.org/wiki/Florence_and_the_Machine) Florence and the Machine is a indie band led by Florence Welch. She is a shockingly talented songwriter and performer who has a deep, soulful sound like no other artist on the scene right now. [British music media](https://www.trendhunter.com/trends/oasis-photography-exhibition) has already been giving her work rave reviews and her fan base is a selective music cult spreading slowly from continent to continent. The band has released two singles thus far - “Kiss With A Fist” and “Dog Days are Over” (“Kiss With a Fist” is the video shown above). In July 2009 their [debut album](https://www.trendhunter.com/trends/bandlab-x-d4vd) entitled “Lungs” will be dropping and it is sure to be a massive hit. Florence and the Machine is a musical force not to be reckoned with. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Key Themes Behind This Trend - **Indie Music Resurgence:** The success of Florence and the Machine highlights the growing popularity and influence of indie music. - **Selective Music Cults:** Florence and the Machine's fan base exemplifies the rise of dedicated and passionate music cults. - **Soulful Sound Dominance:** The unique and deep sound of Florence and the Machine presents opportunities for artists to explore and innovate in the soulful music genre. ### Where This Applies - **Music Streaming:** The rising popularity of indie bands like Florence and the Machine creates opportunities for music streaming platforms to curate and promote their music. - **Live Music Events:** The growing fan base of Florence and the Machine opens avenues for event organizers to host live concerts and festivals catering to the indie music scene. - **Music Merchandise:** Florence and the Machine's devoted fan base creates a market for creative and unique music merchandise, presenting opportunities for innovative product development. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Independent Artist Discovery Tools](https://www.trendhunter.com/trends/community-for-music-lovers.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Curated Music Discovery](https://www.trendhunter.com/trends/bbc-orbit.md) - [Reimagined Pop-Culture Music Genres](https://www.trendhunter.com/trends/whole-new-sound.md) - [Collaborative Rock Band Merch](https://www.trendhunter.com/trends/the-rolling-stones-merch.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Sustainable Indie Album Releases](https://www.trendhunter.com/trends/moon-music.md) - [Album-Centric Pop-Ups](https://www.trendhunter.com/trends/bandlab-x-d4vd.md)