# Florally Flavored Sour Ales This Ale Projects Sour Passionfruit and Delicate Hints of Hibiscus By Rahul Kalvapalle | Published 2022-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/florallyflavored-sour-ale References: [brewbound](https://www.brewbound.com/news/epic-brewing-releases-space-debris-ipa-flower-power-sour-and-yelling-at-clouds-cold-ipa) & [epicbrewing](https://www.epicbrewing.com/flower-power-sour)  [Epic Brewing Company](https://www.trendhunter.com/trends/brown-ale) didn't become one of the most venerated purveyors of small-batch artisanal craft beer by keeping things simple and boring, and the Salt Lake City-based brewery is making that clear yet again with the introduction of Flower Power Sour, an oak-aged sour ale that features a spectacular blend of flavors. The Flower Power Sour ale was made by taking sour ale that had been matured for months in an oak cask, before infusing it with [passion fruit puree](https://www.trendhunter.com/trends/fruit-beer1). Following this step, the concoction was blended with Epic Brewing's Belgian Golden Strong Ale, itself a classic of the brewery's stable. However, Epic Brewing didn't stop there, adding a dose of hibiscus at the last minute to brighten up the brew, give it a marvelous pink tone and balance out the fruitiness with floral tones. Just as tantalizing to the eye as it is to the taste buds, this sour ale represents a masterclass in balancing flavors in the sour beer category. Image Credit: Epic Brewing Company ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 38% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Florally Flavored Beers:** Expect an increase in craft beer makers introducing floral notes to their sour ales, appealing to those with an affinity for both beer and floral flavors. - **Oak Aging:** Oak aging techniques for sour ales will be adopted by more breweries, offering complex flavors and enticing brews. - **Fruit Additions to Sour Ales:** Sour beers infused with fruity flavors will continue to gain in popularity, with breweries experimenting with a variety of fruits to create unique combinations. ### Sectors Adopting This - **Craft Brewery Industry:** There is an opportunity for craft breweries to create more innovative beers by introducing floral and fruity flavors to their sour ales and experimenting with oak aging techniques. - **Food and Beverage Industry:** The food and beverage industry can capitalize on the trend of florally flavored sour ales by offering them as a unique drink option on menus at restaurants and bars. - **Alcohol Distribution Industry:** With an increase in demand for florally flavored sour ales and other innovative craft brews, there is an opportunity for alcohol distributors to expand their selection and differentiate themselves in the market. ## Related on Trend Hunter - [Florally Fruited Sour Ales](https://www.trendhunter.com/trends/passionfruit-sour-ale.md) - [Rose-Inspired Sour Beers](https://www.trendhunter.com/trends/roseinspired-sour-beer.md) - [Fruity Sour Ales](https://www.trendhunter.com/trends/fruity-sour-ale.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Tropical Sour Ales](https://www.trendhunter.com/trends/tropical-sour-ales.md) - [Adventurous Limited-Release Craft Beers](https://www.trendhunter.com/trends/wild-plum-sour.md) - [Mango-Infused Sour Ales](https://www.trendhunter.com/trends/sour-ales.md) - [Floral Blonde Ales](https://www.trendhunter.com/trends/blonde-ales.md) - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md)