# Masculine Floral Jackets This Rachel James Coat Boasts a Striking and Artistic Print By Jana Pijak | Published 2015-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/floral-jacket References: [shop.racheljamesltd](http://shop.racheljamesltd.com/product/rj-long-biker-jacket-cow-hide-leather) Based in the UK, Rachel James recently gained praise for her debut menswear collection, a range that blends floral jackets and tees with color-blocked pieces that draw inspiration from 90s nostalgia. The fashion designer's collection is titled 'GRANNY FLOWER/MAN POWER', a name inspired by its psychedelic prints and artistic concept. Its key pieces, like this floral jacket boast a vibrant print and are displayed in a blended palette of white and pastel tones. This particular [trench is long and structured](https://www.trendhunter.com/trends/leather-trenchcoat), featuring a wide collar and a light-weight materiality. The coat is priced at a $6000 rate and is loosely inspired by a [traditional motorcycle jacket silhouette](https://www.trendhunter.com/trends/taylor-stitch-army-suede-bomber-jacket), which is made longer in this case. Overall, the piece blends artistry with function, two qualities that are a requirement for those ruling the fashion retail market right now. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 81% | Activity: 29% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Floral Menswear:** Fashion industry players can explore the opportunity of launching collections that blend florals with masculine designs and expand their target audience. - **Psychedelic Prints:** There is potential for brands to incorporate psychedelic patterns into their designs and appeal to consumers who appreciate bold statement pieces. - **Art-inspired Clothing:** Fashion retailers have an opportunity to merge art and fashion by creating collections that feature artistic concepts and unique prints. ### Who This Affects Most - **Fashion:** The fashion industry can leverage this trend by innovating and designing fresh lines of menswear, expanding their customer base and targeting a broader market. - **Textiles:** The textile industry can take advantage of this trend by creating fabric designs that merge masculine and floral prints, with colors that give them a modern edge. - **Art:** The art industry can collaborate with fashion designers to create unique and artistic prints that are wearable, thereby creating an untapped market for their art. ## Related on Trend Hunter - [Statement Jacket Collections](https://www.trendhunter.com/trends/cult-gaia-x-raxxy.md) - [Architectural Leather Jackets](https://www.trendhunter.com/trends/rudsaks-cassie-sb.md) - [Fashion-Forward Suede Jackets](https://www.trendhunter.com/trends/buck-mason-1.md) - [Rugged Fashion-Forward Jackets](https://www.trendhunter.com/trends/fjackets-affordable-fashion.md) - [Reinforced Japanese-Inspired Jackets](https://www.trendhunter.com/trends/vollebak-sashiko-chore-jacket.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Timeless Tweed Blazers](https://www.trendhunter.com/trends/rowan-blazer.md) - [Militant Springtime Jacket Designs](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md)