# Whimsical Floral Knitwear The Floral Funk Cardigan from Kina & Tam is Youthful and Fun By Jana Pijak | Published 2020-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/floral-funk-cardigan References: [kinaandtam](https://www.kinaandtam.com/collections/jumpers-and-sweaters/products/the-floral-funk-cardigan) The Floral Funk Cardigan from Kina & Tam is a whimsical statement piece that stays true to the fast fashion e-retailer's aesthetic. Targeting [Gen Z consumers](https://www.trendhunter.com/trends/youthfocused-fashion-brand), Kina & Tam is known for its fun and [artfully printed knits](https://www.trendhunter.com/trends/kaws-x-uniqlo-winter-2025), with this cardigan being no exception. The statement piece boasts a black and white checkered backdrop and dark red trim with front and sleeve pocket detailing. In addition to an illustrated flower print in shades of yellow, red and purple, the cardigan also boasts [cartoon-like images](https://www.trendhunter.com/trends/moonmin) of sunny side up eggs. The eye-catching Floral Funk Cardigan will appeal to daring fashion fans and can be purchased via the web shop, currently hosting a Black Friday promotional sale for a limited time. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 75% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Whimsical Fashion:** Designing clothing that is fun and artistic can appeal to the younger demographic like Gen Z consumers. - **Bold Prints:** Incorporating playful and bold prints in garments can create a statement piece for consumers. - **Fast Fashion E-commerce:** Fast fashion e-retailers like Kina & Tam can target a younger market by producing edgy and affordable clothing. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry can innovate by incorporating bold and lively prints in their collections. - **E-commerce:** E-commerce retailers can learn from the success of fast fashion retailers like Kina & Tam to attract a younger market. - **Marketing and Advertising:** Marketing departments can leverage the bold and artistic prints in their advertising campaigns to target the younger demographic. ## Related on Trend Hunter - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Boxy Botanical Outerwear](https://www.trendhunter.com/trends/garden-jacket.md) - [Sustainable Fashion Apparel](https://www.trendhunter.com/trends/clara-cashmere-cardigan.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Sustainable Children’s Clothing](https://www.trendhunter.com/trends/girls-mouse-pocket-cardigan.md) - [Ornate Cashmere Knitwear](https://www.trendhunter.com/trends/embroidered-cashmere-sweater.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Understated Festive Knitwear](https://www.trendhunter.com/trends/christina-fair-isle-cardigan.md)