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# Patterned Retro Fashion
Elle UK's 'Space To Grow' Editorial Features Floral Fabric Prints

By Jana Pijak | Published 2016-04-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/floral-fabric
References: [designscene.net](http://www.designscene.net/2016/04/devon-windsor-elle-uk.html) & [elleuk](http://www.elleuk.com)

Devon Windsor fronts Elle UK's 'Space to Grow' feature, an editorial that spotlights [floral fabrics and feminine silhouettes](https://www.trendhunter.com/trends/femininity-in-bloom). Reviving a retro style aesthetic, the editorial is lensed by photographer Aitken Jolly and features wardrobe picks by Grace Cobb.

Cobb dresses her muse in [vibrant maxi dresses](https://www.trendhunter.com/trends/contemporary-femininity), oversized tunics and clashing pant and top combinations that each display a different floral fabric. The model also pulls off [nostalgic hair and makeup looks](https://www.trendhunter.com/trends/gap-and-den) by Nao Kawakami and Shinobu who opt for teased locks and makeup that references the glamorous 60s and 70s.

Lensed inside of a nostalgic home, Space to Grow follows the life of a fictional housewife (Devon Windsor) who, despite her fashionable wardrobe, seems distant and contemplative in her day to day activities. Though ultra glamorous, this image series is also candid and makes a commentary about women during the 60s and 70s.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 69% | Activity: 32% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Retro Fashion Revival:** Opportunity for fashion brands to incorporate vintage-inspired designs and prints into their collections.
- **Floral Fabric Trend:** Potential for textile companies to create and promote floral fabrics for various fashion applications.
- **Nostalgic Hair and Makeup:** Beauty industry can explore creating products and services that cater to nostalgic hair and makeup looks inspired by the 60s and 70s.

### Who This Affects Most

- **Fashion:** Fashion brands can tap into the retro fashion trend by offering clothing and accessories with vintage-inspired designs and prints.
- **Textile:** Textile companies can capitalize on the floral fabric trend by producing and marketing a wide range of floral fabrics for fashion designers and manufacturers.
- **Beauty:** Opportunity for beauty brands to develop and promote products and services that cater to nostalgic hair and makeup looks reminiscent of the 60s and 70s.

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