# Sophisticated Floral Evening Wear flor et.al's Collections are Elegant & Make Use of Artisan Craft By Kalin Ned | Published 2019-03-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/floral-evening-wear References: [floretal](https://www.floretal.com/) flor et.al is an up-and-coming brand that is launching its collections of floral evening wear in May of 2019 across luxe department stores like Saks and Neiman Marcus. The brand's offerings are rooted in [sophisticated design](https://www.trendhunter.com/trends/atelier-victorias-secret) and artisanal intervention. The focus is placed on the ethical production of stunning, one-of-a-kind garments. flor et.al is the brain-child of three international designers who are interested in revolutionizing the "global perception of beauty" and injecting a strong unique character in elegant floral evening wear. The label partners up with not-for-profit organization NEST, which connects designers and artisans from around the globe. The fabrics for flor et.al's clothing are carefully selected, with an emphasis on styles that boast [hand-painted artwork](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent) and hand-beaded floral designs. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Fashion:** Creating stunning, one-of-a-kind garments with an emphasis on ethical production. - **Artisanal Intervention:** Revolutionizing the global perception of beauty by incorporating artisanal craftsmanship in floral evening wear. - **Handcrafted Designs:** Emphasizing hand-painted artwork and hand-beaded floral designs in clothing. ### Sectors Adopting This - **Fashion:** The fashion industry can explore ethical production methods and incorporate artisanal craftsmanship in their designs. - **Retail:** Retailers can showcase and promote handcrafted garments and highlight the unique character they bring to the market. - **Non-profit:** Non-profit organizations like NEST can collaborate with designers and artisans to support ethical fashion initiatives and promote sustainable practices. ## Related on Trend Hunter - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Playful Vacation-Ready Apparel](https://www.trendhunter.com/trends/resort-wear-label.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md)