# Botanical Cocktail Syrups Floral Elixir Co's Cocktail and Soda Syrups Double as Natural Sweeteners By Jana Pijak | Published 2017-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/floral-elixir-co References: [ahalife](https://www.ahalife.com/product/149000016021/floral-elixirs-for-whiskey-bourbon-rum) & [floralelixir](http://www.floralelixir.com/) Floral Elixir Co. is a brand specializing in organic and naturally sourced cocktail and soda syrups. The brand's botanical range consists of favorites like Orange Blossom, Rose and Lavender elixirs that double as natural sweeteners. Other flavor profiles include Rosehip, Juniper Berry and Lemon Verbena among others. Designed to enhance the flavors of [vodka, rum and gin cocktail mixes](https://www.trendhunter.com/trends/marie-brizard-spritz), Floral Elixir Co's range is both a delicious and diet-friendly option for those looking to avoid overly sweetened or processed drink mixes. In addition to enhancing alcohol-infused cocktails, these all natural syrups can also be added to water, creating blends that are a refreshing and low-calorie alternative to traditional juices and sodas -- beverages that can feature a high sugar content and a slew of other artificial preservatives. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 66% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Organic Cocktail Syrups:** There is a growing demand for organic cocktail syrups that offer natural sweeteners and enhance the flavors of mixed drinks. - **Botanical Flavor Profiles:** The use of botanical flavors like Orange Blossom, Rose, and Lavender in cocktail and soda syrups provides a unique and refreshing taste experience. - **Low-calorie Beverage Alternatives:** There is an increasing interest in low-calorie beverage alternatives, like all-natural syrups added to water, as a healthier substitute for juices and sodas. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore the production of organic cocktail syrups with botanical flavors to cater to health-conscious consumers. - **Hospitality Industry:** Hotels, restaurants, and bars can incorporate organic cocktail syrups in their menu offerings to provide unique and natural drink options for their patrons. - **Health & Wellness Industry:** The health and wellness industry can promote low-calorie beverage alternatives, such as all-natural syrups, as a healthier choice for consumers seeking to reduce sugar intake. ## Related on Trend Hunter - [Floral-Infused Cocktail Cubes](https://www.trendhunter.com/trends/infused-cocktail-cubes.md) - [Upcycled Cocktail Syrups](https://www.trendhunter.com/trends/clean-label-syrups.md) - [Flower-Powered Craft Sodas](https://www.trendhunter.com/trends/drink-a-flower.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Mixologist-Quality Cocktail Syrups](https://www.trendhunter.com/trends/cheeky-cocktails-flavored-syrups.md) - [Floral Multi-Purpose Syrups](https://www.trendhunter.com/trends/martinbauer.md) - [Cocktail Syrup Kits](https://www.trendhunter.com/trends/cocktail-syrup-kits.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Premium Floral Lemonades](https://www.trendhunter.com/trends/floral-lemonade.md)