# Vibrant Floral Denim Collections The Levi’s & Liberty of London Collaboration is Bold and Co By Tana Makmanee | Published 2013-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/floral-denim References: [honestlywtf](http://honestlywtf.com/cool-hunting/levis-liberty-of-london/) & [liberty](http://www.liberty.co.uk/fcp/categorylist/dept/liberty-of-london_collaborations_levis?utm_source=affiliates&utm_medium=affiliatemarketing&utm_campaign=Affiliate&awc=3487_1370371685_d328c2711111f39931dbb3d40b58502c) The new [Levi’s & Liberty of London](https://www.trendhunter.com/trends/lulus) fashion collection merges two distinct and well-known clothing retailers to create a line of eye-popping and refreshing floral denim looks. The internationally recognized blue jean brand has collaborated with Liberty of London to create a chic and retro-inspired line of women's clothing that will attract those who enjoy wearing pops of color and patterned designs. Combining [classic denim pieces](https://www.trendhunter.com/trends/springsummer-2025-denim-collection) with bold floral prints on both jackets and trousers gives this collection a new and exciting feel, bringing classic pieces of denim apparel back into the 21st century. The [Levi's & Liberty of London](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) collection is here just in time for the summer, and will surely attract fashionistas looking to wear something classic yet full of color while outside enjoying the sun. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Floral Denim Fashion:** The trend of collaborating bold floral prints with denim is disrupting the fashion industry by combining classic and modern pieces. - **Retro-inspired Collections:** The trend of bringing retro style into modern clothing is disrupting the fashion industry by reintroducing classic looks with modern twist. - **Seasonal Fashion Collections:** The trend of launching collections with seasonal motifs is disrupting the fashion industry by keeping the public interested and engaged with creative ideas. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can disrupt the market by introducing collaborations between two popular brands to create unique styles and attract new customers. - **Textile Industry:** The textile industry can disrupt the market by innovating new printing techniques that enable bold and detailed floral designs on denim or other fabrics for fashion designers. - **Outdoor Clothing:** The outdoor clothing industry can disrupt the market by introducing bold prints and colors on classic denim apparel, creating new fashion statements for people who love enjoying the sun. ## Related on Trend Hunter - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md)