# Farm Fresh Flower Deliveries Whitney Port's Floral Company Employs a Farm to Table Approach By Alyson Wyers | Published 2017-02-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/floral-company References: [createcultivate](http://www.createcultivate.com/blog/whitney-port-new-floral-company) & [bloom2bloom](http://www.bloom2bloom.com/) Co-founded by fashion designer, reality TV personality and mom-to-be Whitney Port and her business partner Laurenne Resnik, floral company Bloom2Bloom is bringing the farm to table approach seen in restaurants to flower delivery. Using farm-fresh plants grown in the United States, Bloom2Bloom has also partnered with Wish Upon a Team to brighten teen hospital rooms with every purchase. By supporting the non-profit's Design My Room program, the fashion-forward flower delivery brand aims to give back to their community, spread happiness and make teens suffering with severe sicknesses feel thought off. Offering [artisan bouquets](https://www.trendhunter.com/trends/kill-them-with-kindness) made right on the farm, the floral company delivers flowers just 24 to 48 hours after they are picked. They are also shipped directly to the customer's doorsteps. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Farm-to-table Flowers:** There is an opportunity for floral companies to embrace the farm-to-table model and offer consumers a more sustainable, locally-sourced option for their flower deliveries. - **Socially-conscious Delivery:** Floral companies can set themselves apart by partnering with non-profits or charitable organizations, creating a brand identity centered around giving back and supporting their community. - **Convenience-focused Deliveries:** There is a demand for efficient and timely flower deliveries, with an opportunity for companies to distinguish themselves by offering faster and direct shipping options. ### Industries Being Reshaped - **Floral Delivery:** Floral companies can differentiate themselves by offering customers farm-to-table or socially-conscious flower delivery options, or by providing a more convenient and timely delivery experience through direct shipping. - **Sustainable Agriculture:** Farmers can explore opportunities to grow flowers as a sustainable and profitable crop, offering locally-sourced and environmentally-friendly options for floral companies. - **Non-profit Partnerships:** Charitable organizations can partner with floral companies to provide a unique fundraising opportunity, while also bringing joy and comfort to hospital patients through floral donations. ## Related on Trend Hunter - [Runway-Inspired Bouquets](https://www.trendhunter.com/trends/farmgirl-flowers.md) - [Enchanting Orchid Deliveries](https://www.trendhunter.com/trends/westerlay-orchids.md) - [Sustainably Sourced Wedding Florals](https://www.trendhunter.com/trends/wedding-florals.md) - [Low-Maintenance Flower Gifts](https://www.trendhunter.com/trends/luz-flora.md) - [Women-Led Toronto Florists](https://www.trendhunter.com/trends/may-flowers.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md) - [Romantic Floral Partnerships](https://www.trendhunter.com/trends/urbanstems-x-the-favorite-daughter-bouquet.md) - [Mom-Centric Floral Arrangements](https://www.trendhunter.com/trends/bouquet-box.md) - [D2C Gardening Shops](https://www.trendhunter.com/trends/plantgem.md)