# Floral Beauty Editorials Grazia Germany's Andria Exclusive Boasts Fresh-Faced Cosmetics By Jana Pijak | Published 2015-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/floral-beauty References: [beautyscene.net](http://www.beautyscene.net/beauty-2/andrea-by-sevda-albers-for-grazia-germany/) & [sevdaalbers](http://sevdaalbers.com) Grazia Germany's 'Andrea' exclusive celebrates floral beauty looks and is named after its star from m4 model management. The image series is captured by photographer Sevda Albers' lens and features botanical elements and fresh-faced cosmetics. This editorial's hair and makeup looks are created by Linda Sigg who works to bring beauty editor Betinna Brenn's vision to life. Model Andrea looks youthful and fresh, donning [metallic and bronzed eye-shadows](https://www.trendhunter.com/trends/eye-makeup-product) and a mix of [peachy and bright pink lipstick hues](https://www.trendhunter.com/trends/glow-reimagined). The model's hair is also kept long and natural and is inspired by the relaxed hippie aesthetic of the 70s. Marrying wavy locks with understated makeup looks, this floral beauty story sets the perfect tone for Spring and Summer months. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Botanical Beauty:** As consumers continue to prioritize natural and sustainable beauty, offering botanical-inspired products will be a disruptive innovation opportunity for beauty brands. - **Youthful Makeup:** As older demographics become more interested in makeup, offering easy-to-wear, youthful products that flatter mature skin will be a disruptive innovation opportunity for cosmetics brands. - **70s Revival:** As nostalgia continues to be popular, offering hair and makeup products that cater to the 70s hippie aesthetic will be a disruptive innovation opportunity for beauty brands. ### Who This Affects Most - **Beauty:** The beauty industry is poised for disruption as consumers demand natural, sustainable, and youthful products that cater to a range of ages and skin types. - **Fashion:** The fashion industry can benefit from incorporating botanical prints and natural themes into their designs to align with the growing interest in natural and sustainable trends. - **Photography:** As beauty editorial shoots continue to highlight natural, fresh-faced looks, there is an opportunity for photographers to capture images that embrace simplicity and natural beauty. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Fashion-Minded Makeup Products](https://www.trendhunter.com/trends/lr-zeitgard-signature.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)