# Free-From Plant-Based Food Spreads Flora Spreads are Now All Vegan and Palm Oil-Free By Michael Hemsworth | Published 2023-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flora-spreads References: [vegconomist](https://vegconomist.com/company-news/flora-spreads-vegan-palm-oil-free/) & [flora](https://www.flora.com/)  The UK-based Flora spreads have announced the brand has made all of its products plant-based and palm oil-free in a bid to keep them relevant with today's consumer. The change across the brand's entire product portfolio will be paired with a packaging update that will see each SKU contained in the brand's Plant B+tter packaging, which features 100% biodegradable paper packaging. The recipe changes come as part of the brand's parent company Upfield's recent announcement that it will be transitioning all its products to plant-based with a three-year term. Marketing Director UK at Upfield Ian Hepburn spoke on the updated Flora spreads saying, "We have been continuously working to deliver a fully 100% plant-based range that is even tastier, and are pleased that Flora Buttery is now deliciously dairy-free. Our purpose is at the heart of everything we do, and we will continue to make new products to continue the Flora movement. Plant-based is no longer just an alternative, and when the products are this delicious and affordable, sustainable choices become easy.” Image Credit: Flora ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 82% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Diet:** The announcement by Flora spreads to make all its products plant-based highlights the growing trend towards a plant-based diet. - **Palm Oil-free:** Flora spreads' decision to remove palm oil from its products reflects the increasing consumer demand for palm oil-free options. - **Eco-friendly Packaging:** The introduction of Flora spreads' 100% biodegradable paper packaging showcases the rising trend of eco-friendly packaging solutions. ### Sectors Adopting This - **Food and Beverage:** The shift by Flora spreads towards plant-based and palm oil-free products presents opportunities for companies in the food and beverage industry to cater to the growing demand for healthier and more sustainable options. - **Plant-based Alternatives:** The decision by Flora spreads to make all its products plant-based creates opportunities for the plant-based alternatives industry to expand and offer innovative plant-based spreads and butter substitutes. - **Sustainable Packaging:** Flora spreads' adoption of 100% biodegradable paper packaging opens avenues for companies in the sustainable packaging industry to develop and provide eco-friendly packaging solutions for various products. ## Related on Trend Hunter - [Sustainable Dairy-Free Spreads](https://www.trendhunter.com/trends/flora-plant-btter-spreadable.md) - [Exclusive Plant-Based Spreads](https://www.trendhunter.com/trends/smoked-garlic-plant-btter.md) - [European-Style Plant-Based Butters](https://www.trendhunter.com/trends/plant-butter-spread.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Premium Plant-Based Spreads](https://www.trendhunter.com/trends/lurpak-plant-based.md) - [Plant-Based Whipping Creams](https://www.trendhunter.com/trends/flora-plant-cream.md) - [Free-From Plant-Based Spreads](https://www.trendhunter.com/trends/vitalite-spread.md) - [Plant-Made Hazelnut Spreads](https://www.trendhunter.com/trends/ferrero.md) - [Plant-Based Iconic Cheese Spreads](https://www.trendhunter.com/trends/philadelphia-plant-based-1.md)