# Abstract Espalier Heaters The Contemporary Flora Radiator is as Intricate as an Outdoor Trellis By Amelia Roblin | Published 2013-04-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/flora-radiator References: [industrialdesignserved](http://www.industrialdesignserved.com/gallery/FLORA/6347085) & [behance.net](http://www.behance.net/gallery/FLORA/6347085) Plenty of people do not appreciate the appearance of domestic amenities like heaters. Now, those with a taste for [contemporary design](https://www.trendhunter.com/trends/aeroview-air-purifier) will surely fall for the marvelously [modern look](https://www.trendhunter.com/trends/dreo-wh517s) of the Flora Radiator. This is an appliance that manages to mask its function behind a fascinating facade. James di Marco began with a long, rectangular and very thin metal body that houses the mechanics of the heater. It could be manufactured in either white or black. This component alone would be wonderfully utilitarian and minimalist in design and it would serve to blend in subtly with its surroundings. The creative decision was, however, made to enhance its image. An abstract lattice in red or frosted white material has it double as a [sculptural artwork](https://www.trendhunter.com/trends/balmuda-1) in the home. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 53% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Contemporary Design Heaters:** Opportunity for disruptive innovation in the heating industry by creating heaters that blend in with contemporary interior design. - **Artistic Appliances:** Opportunity for disruptive innovation in the appliance industry by incorporating artistic elements into functional home appliances. - **Minimalist Home Decor:** Opportunity for disruptive innovation in the home decor industry by creating minimalist, yet eye-catching, products that blend seamlessly with modern interiors. ### Industries Being Reshaped - **Heating:** Opportunity for disruptive innovation in the heating industry by creating aesthetically pleasing and functional heaters. - **Appliances:** Opportunity for disruptive innovation in the appliance industry by incorporating artistic elements into functional home appliances. - **Home Decor:** Opportunity for disruptive innovation in the home decor industry by creating minimalist, yet eye-catching, products that blend seamlessly with modern interiors. ## Related on Trend Hunter - [Design-Conscious Space Heaters](https://www.trendhunter.com/trends/folding-heater.md) - [Bathroom-Ready Wall Heaters](https://www.trendhunter.com/trends/wallmounted-heater.md) - [Hanger-Resembling Towel Drying Radiators](https://www.trendhunter.com/trends/zehnder-archibald.md) - [Design-Conscious Connected Heaters](https://www.trendhunter.com/trends/compact-electric-heater.md) - [Sleek Modern Towel Warmers](https://www.trendhunter.com/trends/jj-design.md) - [Modernized Ceramic Heaters](https://www.trendhunter.com/trends/delonghi-capsule-desk-loop.md) - [Posh Panel-Style Heaters](https://www.trendhunter.com/trends/apollo-ballu-convection-heater.md) - [Fabric Heating Concept](https://www.trendhunter.com/trends/moritz-walter.md) - [Flame-Resembling Outdoor Heaters](https://www.trendhunter.com/trends/bonflame.md)