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# Versatile Plant-Based Butters
Flora Plant Butter is Available in Salted and Unsalted Varieties

By Jana Pijak | Published 2020-08-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/flora-plant-butter
References: [flora](https://www.flora.com/en-us/floraplant/our-products/salted-plant-butter)

The Flora Plant Butter is a versatile cooking and baking ingredient that also tastes great on toast. The plant-based spread boasts a rich and creamy taste without the animal bi-products and is suitable for a vegan diet.

Available in two varieties -- Salted and Unsalted -- the plant-based butter is non-GMO, dairy and gluten-free and free from artificial flavors and preservatives. Addressing a growing consumer demand for plant-based foods -- whether for health, environmental or ethical reasons -- the Flora Plant Butter range takes cooking and baking to new heights.

The creamy plant-based butter is recommended as a dairy butter alternative and is ideal for desserts, vegetarian dishes or a morning slice of fresh bread, making it a sustainable and delicious option.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 51% | Activity: 87% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Foods:** The growing consumer demand for plant-based foods presents opportunities for innovative plant-based butter alternatives.
- **Vegan Diet:** The increasing popularity of vegan diets creates opportunities for dairy butter alternatives like Flora Plant Butter.
- **Sustainable Cooking:** The trend towards sustainable cooking and baking encourages the development of plant-based butter options like Flora Plant Butter.

### Sectors Adopting This

- **Food Manufacturing:** Food manufacturers can capitalize on the demand for plant-based foods by producing innovative plant butter alternatives.
- **Health and Wellness:** The health and wellness industry can promote plant-based butter as a healthier alternative to dairy butter.
- **Bakery:** Bakeries can incorporate plant-based butter into their recipes to meet the growing demand for vegan and sustainable options.

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