# Sustainable Dairy-Free Spreads The Flora Plant B+tter Spreadable is Vegan-Friendly By Michael Hemsworth | Published 2021-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flora-plant-btter-spreadable References: [foodbev](https://www.foodbev.com/news/upfield-group-launches-flora-plant-btter-spreadable/) & [upfield](https://upfield.com)  The [Flora Plant B](https://www.trendhunter.com/trends/smoked-garlic-plant-btter)+tter Spreadable is a 100% plant-based spread for consumers seeking out a dairy alternative that is perfect for enhancing their favorite dishes and recipes. The butter alternative spread is completely plant-based to make it suited for vegetarian and vegan consumers alike, while also being great for consumers with a sensitivity to dairy or lactose. Crafted with 100% natural ingredients, the spread has no artificial colors or flavors and has a low-carbon footprint that is reported to be 70% lower than traditional butter. Marketing Director at [Upfield UK & Ireland](https://www.trendhunter.com/trends/flora-spreads) Alan Black spoke on the new Flora Plant B+tter Spreadable saying, "Offering healthy, tasty and plant-based products that are more sustainable is one of our principal objectives here at Upfield, which is why we have launched Flora Plant B+tter Spreadable. The desire for more sustainable, vegan products is rising, and so we wanted to provide customers with a spreadable alternative to dairy butter that is made with 100% natural ingredients, and could be fully recycled, but still had the creamy, delicious taste of butter. The launch of Flora Plant B+tter Spreadable is a great step towards our brands committing to providing [plant-based, sustainable products](https://www.trendhunter.com/trends/vitalite-spread) to customers, and we look forward to hearing feedback on the new spread.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 21% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Spreads:** There is an opportunity to develop more plant-based spreads to cater to the increasing demand for vegan and vegetarian options. - **Sustainable Food Products:** The success of Flora Plant B+tter Spreadable highlights a growing demand for sustainable food products with a low-carbon footprint. - **Natural Ingredients:** Developing products made with 100% natural ingredients can appeal to consumers who are seeking healthier and more sustainable food options. ### Industries Being Reshaped - **Dairy-free Products:** Dairy-free product companies can innovate their offerings by creating more sustainable and plant-based alternatives like Flora Plant B+tter Spreadable. - **Vegan Food Products:** The trend towards veganism presents an opportunity for food companies to introduce more vegan-friendly spreads and other plant-based alternatives. - **Organic Food Products:** There is a growing interest in organic and natural food products, which can be tapped into by food companies looking to offer healthier and more sustainable alternatives. ## Related on Trend Hunter - [Free-From Plant-Based Food Spreads](https://www.trendhunter.com/trends/flora-spreads.md) - [European-Style Plant-Based Butters](https://www.trendhunter.com/trends/plant-butter-spread.md) - [Exclusive Plant-Based Spreads](https://www.trendhunter.com/trends/smoked-garlic-plant-btter.md) - [Premium Plant-Based Spreads](https://www.trendhunter.com/trends/lurpak-plant-based.md) - [Realistic Plant-Based Butters](https://www.trendhunter.com/trends/beleaf-plantbetter.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Plant-Based Whipping Creams](https://www.trendhunter.com/trends/flora-plant-cream.md) - [Spreadable Vegan Butters](https://www.trendhunter.com/trends/vegan-buttery-spread.md) - [Oil-Based Vegan Butters](https://www.trendhunter.com/trends/organic-buttery-plantbased-spread.md)