# Nipped-In Waistlines 'Flora Plan' in Vogue Australia Honors the Feminine Silhouette By Marissa Brassfield | Published 2009-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flora-plan-vogue-australia References: [fashion-ation.net](http://www.fashion-ation.net/category/women/post/126/vogue-australia-flora-plan.aspx) & [vogue.au](http://www.vogue.com.au/) The 'Flora Plan' editorial in [Vogue](https://www.trendhunter.com/trends/forever-care) Australia's May 2009 issue celebrates the nipped-in waistlines of the 1940s and, by extension, [classic femininity](https://www.trendhunter.com/trends/contemporary-femininity). Photographer Troyt Couburn captured Valerija Erokhina in one elegant summer outfit after another. In the 'Flora Plan' Vogue Australia editorial, Valerija Erokhina wore [pastel and neutral shades](https://www.trendhunter.com/trends/stein) that are a welcome reprieve from the doldrums of black and gray clothing that have also flooded the fashion world this spring. **Implications** - Female consumers are no longer looking for over exaggerated styles and are seeking out simpler styles. Products featuring a subtler aesthetic are appealing to those who want to maintain a classic appearance. Companies trying to attract more shoppers could focus on this. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 46% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Simpler Styles:** Companies can tap into the trend of female consumers seeking out simpler, subtler styles for a more classic appearance. - **Reprieve From Black and Gray:** The demand for pastel and neutral shades is growing as consumers seek a break from the dominating black and gray clothing in the fashion industry. - **Nipped-in Waistlines:** The resurgence of nipped-in waistlines from the 1940s offers opportunities for businesses to cater to the desire for a more feminine silhouette. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the trend of consumers seeking simpler, subtler styles and offering more options in pastel and neutral shades. - **Retail:** Retailers can meet the demand for clothing with nipped-in waistlines, providing options that celebrate classic femininity. - **Beauty:** Beauty companies can create products and techniques that enhance and accentuate the feminine silhouette, embracing the trend of nipped-in waistlines. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Elegant Easy-to-Wear Shirt Dresses](https://www.trendhunter.com/trends/the-shirt-dress-collection.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)