# Magical Fragrance Campaigns Flora by Gucci Commercial Has Super Powers By Ayman | Published 2009-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flora-by-gucci References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/04/flora-by-gucci-ad-campaign.html) With most [fragrance ad campaign](https://www.trendhunter.com/trends/radical-essence) using excessive skin and crude sexvertising, the new Flora by [Gucci](https://www.trendhunter.com/trends/together-valentines-day) ad campaign is a breath of fresh air. The ethereal campaign’s print ads were photographed by Inez van Lamsweerde & Vinoodh Matadin and feature model Abbey Lee Kershaw. However, it is the [TV commercial](https://www.trendhunter.com/trends/alessandro-micheles) that steals the show. The magical spot is directed by famed music video and film director Chris Cunningham. It is simply out of the world. **Implications** - Consumers in modern society are looking for items that feature an element of fantasy. Products that allow shoppers to forget their responsibilities for a moment appeal to those with fast-paced lifestyles. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 59% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Fantasy-inspired Products:** Opportunity for brands to create products that provide an escape from reality and appeal to consumers seeking fantasy experiences. - **Magical Advertising Campaigns:** Chance for businesses to develop imaginative and captivating ads that transport viewers to a magical world, standing out from traditional advertising approaches. - **Ethereal Visuals:** Trend towards using dreamlike and otherworldly visuals in ad campaigns, offering a unique and enchanting experience for viewers and potential customers. ### Industries Being Reshaped - **Fragrance Industry:** Opportunity for fragrance brands to incorporate fantasy elements into their products and campaigns, appealing to customers desiring a touch of magic in their daily lives. - **Fashion Industry:** Potential for fashion brands to collaborate with fragrance campaigns and create enchanting visuals that resonate with consumers seeking a break from reality. - **Film and Advertising Industry:** Disruptive innovation opportunities for directors, photographers, and advertisers to experiment with more magical and otherworldly concepts in their campaigns, capturing consumers' attention and standing out in the market. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md)