# Sustainably Crafted Rums Flor de Caña Rums are Naturally Aged at the Base of a Volcano By Debra John | Published 2024-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flor-de-cana-rums References: [flordecana](https://flordecana.com/index.html) & [instagram](https://www.instagram.com/flordecanarum/)  Flor de Caña, a premium rum producer established in 1890, is renowned for its commitment to sustainability and exceptional quality. The rums are crafted using naturally aged techniques and are distinguished by their gluten-free formulation. Certified Carbon Neutral and Fair Trade, Flor de Caña ensures that its production processes uphold rigorous environmental and ethical standards. The portfolio features three primary expressions: 12, 18, and 25-year-old rums. Each is elegantly bottled, reflecting the brand’s dedication to fine craftsmanship. The rums are "aged in bourbon barrels and distilled using 100% renewable energy at the base of an active volcano, free from sugar and artificial ingredients." In celebration of National Rum Day and National Rum Month, Flor de Caña offers a selection of summer-inspired cocktail recipes, including the 'Tropical Hibiscus Spritz' and 'Flor Watermelon Spicy Daiquiri,' showcasing the versatility and refined character of its rum collection. Image Credit: Flor de Can?a Rum ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 73% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sustainable Spirits:** Flor de Caña exemplifies the growing trend of sustainable practices within the spirits industry, combining heritage with modern environmental consciousness. - **Health-conscious Alcohol:** The gluten-free and sugar-free formulation of Flor de Caña rums caters to a rising segment of health-conscious consumers seeking premium alcoholic beverages. - **Premium Aging Techniques:** Naturally aged in bourbon barrels and distilled using 100% renewable energy, Flor de Caña rums highlight the trend towards premium aging techniques that emphasize both quality and sustainability. ### Who This Affects Most - **Alcoholic Beverages:** Flor de Caña's rigorous environmental and ethical standards set a benchmark in the alcoholic beverages industry, influencing other brands to adopt more sustainable practices. - **Sustainable Products:** With certifications in Carbon Neutral and Fair Trade, Flor de Caña's production aligns with the sustainable products industry, which demands high environmental and ethical standards. - **Luxury Goods:** The elegantly bottled expressions of Flor de Caña rums align with the luxury goods industry, where quality and fine craftsmanship are paramount. ## Related on Trend Hunter - [Commemorative Limited-Edition Luxe Spirits](https://www.trendhunter.com/trends/nicaraguan-rum-producer.md) - [Italian Market-Focused Rum Expansions](https://www.trendhunter.com/trends/flor-de-caa.md) - [Award-Winning Overproof Rum Series](https://www.trendhunter.com/trends/overproof-rum.md) - [18-Year-Old Rums](https://www.trendhunter.com/trends/ron-cofio.md) - [Meticulously Crafted Rums](https://www.trendhunter.com/trends/reserva-exclusiva.md) - [Bourbon-Inspired Rum Spirits](https://www.trendhunter.com/trends/don-q-rums.md) - [Tropical Fruit-Inspired Rums](https://www.trendhunter.com/trends/don-q-naranja.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md) - [South Asian-Inspired Rums](https://www.trendhunter.com/trends/aluna-tropica.md)