# Silhouette-Shaping Lamps The YOY Floor Light is a Lamp That Shines a Lampshade-Shaped Light By Rahul Kalvapalle | Published 2014-04-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/floor-light References: [designboom](http://www.designboom.com/design/yoy-design-studio-light-lamp-shade-silhouette-04-09-2014/) & [yoy-idea.jp](http://yoy-idea.jp/works/light/) Japanese design studio YOY is famous for coming up with ingenious design solutions in the realm of lighting. Its latest design is a wonderfully clever lamp named 'Floor Light', which emits a [lampshade-shaped light](https://www.trendhunter.com/trends/flat-light) to create a projected silhouette of a lamp shade. The head of the Floor Light's pole contains a lampshade-shaped void in which a bulb is placed, hidden away from sight. When the lamp is switched on and turned so that the socket faces a wall or other flat vertical surface, the light shines out of the socket and casts a shape reminiscent of a lampshade. When switched off, the floor lamp is simply a [minimalist, unassuming beam](https://www.trendhunter.com/trends/mute-lamp). The Floor Light is made out of aluminum and plastic parts. YOY unveiled the ingenious lamp at Milan Design Week 2014. Photo Credits: [designboom](http://www.designboom.com/design/yoy-design-studio-light-lamp-shade-silhouette-04-09-2014/), [yoy-idea.jp](http://yoy-idea.jp/works/light/) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 90% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Projected Silhouette Lights:** Opportunity to create lamps that cast unique projected shapes for decorative lighting. - **Hidden Bulb Design:** Opportunity to design lamps with concealed light sources for a minimalist aesthetic. - **Ingenious Lighting Solutions:** Opportunity to develop innovative designs that challenge traditional lighting concepts. ### Sectors Adopting This - **Interior Design:** Opportunity for interior designers to incorporate unique lighting fixtures for enhanced ambiance. - **Lighting Manufacturing:** Opportunity for lighting manufacturers to produce lamps with unconventional and creative features. - **Home Decor:** Opportunity for home decor companies to offer distinctive lighting options for stylish interiors. ## Related on Trend Hunter - [Dual-Purpose Camera-Like Lamps](https://www.trendhunter.com/trends/nostalgian-floor-lamp-clock.md) - [Elegant Metal Perforated Lamps](https://www.trendhunter.com/trends/foreshadow-table-lamp.md) - [Organically Shaped Shadow Lamps](https://www.trendhunter.com/trends/loops-lamp.md) - [Suspended Halo Light Fixtures](https://www.trendhunter.com/trends/lamplox-minimalist-floor-lamp.md) - [Sculptural Lunar Lighting Solutions](https://www.trendhunter.com/trends/moonsetter-floor-lamp.md) - [Simplistic Angular Desktop Illuminators](https://www.trendhunter.com/trends/linear-table-lamp.md) - [Bamboo Forest-Inspired Floor Lamps](https://www.trendhunter.com/trends/lightbone.md) - [Sculptural Metal Lighting](https://www.trendhunter.com/trends/polyshape.md) - [Silkworm-Inspired Lamps](https://www.trendhunter.com/trends/phantom-lighting.md)