# Moisture-Boosting Facial Serums Ghost Demoracy Launched the Floodgate Hyaluronic Acid Serum By Grace Mahas | Published 2020-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/floodgate-hyaluronic-acid-serum References: [ghostdemocracy](https://www.ghostdemocracy.com/products/floodgate-hyaluronic-acid-serum) & [ghostdemocracy](https://www.ghostdemocracy.com/products/floodgate-hyaluronic-acid-serum) Hyaluronic acid has been a gold-standard ingredient in skin care products for years, and [Ghost Democracy](https://www.trendhunter.com/trends/vitamin-cef) is leveraging the moisture-boosting ingredient in its new Floodgate Hyaluronic Acid Serum. Formulated with 2.1% Pure Hyaluronic Acid, [4.0% Niacinamide](https://www.trendhunter.com/trends/niacinamide-serum), 1.5% Linden Flower Extract, and 1.3% White Tea Leaf Extract, this cutting edge product was designed to replenish the skin for a firmer-looking complexion. The Ghost Democracy Floodgate Hyaluronic Acid Serum is suitable for all skin types including sensitive and boasts a lightweight, quick-absorbing formula. Made without the use of sulfates, silicones, essential oils, fragrance, synthetic dyes, formaldehyde, or parabens, this is a great option for conscious consumers looking to reduce the number of harsh substances in their products. Image Credit: Ghost Democracy ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hyaluronic Acid Serum:** Opportunity for formulating innovative skincare products with high concentrations of hyaluronic acid. - **Moisture-boosting Ingredients:** Potential for developing new skincare products that focus on effective moisture replenishment. - **Clean Beauty:** Disruptive innovation opportunity in creating skincare products without harsh substances and allergens. ### Where This Applies - **Skincare:** Opportunity for skincare brands to leverage hyaluronic acid as a key ingredient for moisture-boosting products. - **Beauty:** Potential for the beauty industry to launch innovative products that prioritize moisture retention and skin replenishment. - **Natural Cosmetics:** Disruptive innovation opportunity in the development of clean beauty products that offer effective hydration without harmful additives. ## Related on Trend Hunter - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md) - [Waterless Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-cef.md) - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Probiotic-Infused Moisturizer Creams](https://www.trendhunter.com/trends/probioticinfused-moisturizer.md) - [Ethical Ultimate Hydration Serums](https://www.trendhunter.com/trends/scentfree-hyaluronic-booster-serum.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Hydrating Voluminizing Serums](https://www.trendhunter.com/trends/voluminizing-serum.md)