Phantom Unveiled Signage Urging the UK to Take Climate Action
Grace Mahas — September 27, 2019 — Eco
References: floodthestreets.org & thedrum
Phantom creative agency has launched "an alarming redesign of the UK's flood warning symbol" to raise public awareness about the impending risks of climate change that threatens to sink the country. The images feature iconic UK buildings submerged in water including the London Eye, Big Ben, Blackpool Tower, St Paul's Cathedral, and The Liver Building -- to name a few.
The new images include the slogan "SEVERE FLOOD WARNING. The UK must take climate action now." The design agency is urging protesters to "flood the streets" with the signs as well as "flood Google Images" by uploading the image online with the meta tag "flood warning sign UK." Lastly, the initiative also asks users to "flood MP inboxes" by emailing local members of parliament with the message.
The new images include the slogan "SEVERE FLOOD WARNING. The UK must take climate action now." The design agency is urging protesters to "flood the streets" with the signs as well as "flood Google Images" by uploading the image online with the meta tag "flood warning sign UK." Lastly, the initiative also asks users to "flood MP inboxes" by emailing local members of parliament with the message.
Trend Themes
1. Climate Change Awareness - Opportunity for businesses to develop innovative solutions that raise awareness about the risks of climate change and encourage action.
2. Protest Signage Movement - Potential for disruptive innovation in creating and distributing protest signage to amplify messages and mobilize communities for various causes.
3. Digital Activism - Disruptive innovation opportunities exist in leveraging digital platforms and social media to amplify activism efforts and reach a broader audience.
Industry Implications
1. Creative Design and Advertising - Opportunity for design agencies to create impactful and attention-grabbing visual campaigns that promote social and environmental causes.
2. Technology and Online Platforms - Innovative digital platforms can be developed to facilitate the creation, sharing, and amplification of protest signage, maximizing reach and impact.
3. Environmental and Sustainability Organizations - There is an opportunity for organizations focused on climate action to partner with creative agencies and activists to leverage visuals and digital tools for advocacy and awareness.
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