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# Flood Light by Julie Mathias & Michael Cross

By Design Crack | Published 2007-02-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/flood-light-by-julie-mathias-michael-cross
References: [designcrack](http://designcrack.com/v2/2007/01/23/flood-light-by-julie-mathias-michael-cross/) & [toolsgalerie](http://www.toolsgalerie.com/)

Flood Light is a lamp that defies logic. It's a lamp made from four simple elements: [glass jars](https://www.trendhunter.com/trends/tuloa), light bulbs, [electric cables](https://www.trendhunter.com/trends/flat-light), and water. Doesn't anyone see anything dangerous here? Live wires and water, my mom always told me, equal an early death by electrocution. I tend to believe my mother, so I developed a fear of anything electric mixed with water, however when I saw this lamp I just wanted to take it home and call all my friends to come over and see it. The affect that this lamp has on me is like swimming through man-made kelp forests in red illuminated from below. The [play of shadows](https://www.trendhunter.com/trends/loops-lamp) created by Flood Light makes this lamp one of the most seductive I've ever seen.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 1% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Upcycling Lighting:** Using unconventional materials to create innovative lighting designs that break traditional boundaries and challenges our thinking surrounding outdated product norms.
- **Mixing Technology with Nature:** Combining technology with natural forms, such as water, to create unique and meaningful products with stylish and practical features.
- **Sustainability in Design:** Designing with sustainable tactics, such as upcycling, that positively affect the environment, creating a more cost and energy-conscious society.

### Where This Applies

- **Home Decor:** Incorporating innovative and sustainable light fixtures, like Flood Light, into home design to provide consumers with a greater appreciation for the art of lighting.
- **Urban Design:** Incorporating sustainable, upcycled lighting options in public spaces in order to reduce waste and promote sustainability through artistic expression.
- **Environmental Design:** Exploring new ways to positively impact the environment, by utilizing unconventional materials such as water, to create impactful lighting installations and fixtures.

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