# Double-Filtered Drinking Water FloeWater Shares a Taste of Next-Gen Filtration Technology By Laura McQuarrie | Published 2024-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/floewater References: [storeinsider.hu](https://storeinsider.hu/cikk/eva-mendes-lett-a-hell-uj-aludobozos-vizenek-reklamarca) & [hungarytoday.hu](https://hungarytoday.hu/eva-mendes-becomes-the-face-of-new-hungarian-beverage/)  Despite the abundance of beverages available, consumers are taking an interest in life-sustaining water from brands like FloeWater, offering convenient [canned formats](https://www.trendhunter.com/trends/b-water-beverage) that incorporate exceptional filtration technology. FloeWater is launching double-filtered drinking water in 250ml and 500ml aluminum cans with a BPA-free inner coating. Available in [carbonated and non-carbonated versions](https://www.trendhunter.com/trends/hydrogeninfused-sparkling-water), FloeWater is simple and replenishing with packaging that's easy to recycle after consumption. “The introduction of FloeWater in a can is one of our most significant and exciting product innovations this year, as we are using a revolutionary new filtration technology and entering a new category thanks to the pre-packaged format," says Adrienn Popovics, Marketing Director at [HELL](https://www.trendhunter.com/trends/hell-energy). FloeWater selected actress Eva Mendes as the face of its beverage for her commitment to healthy living and shared values. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 62% | Activity: 77% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Aluminum Cans for Water:** The shift to aluminum cans for drinking water aligns with rising consumer demands for sustainable and recyclable packaging options. - **Next-gen Filtration:** Advancements in filtration technology are making it possible to offer high-purity water conveniently, appealing to health-conscious consumers. - **Celebrities as Brand Ambassadors:** Leveraging celebrity endorsements, brands like FloeWater can amplify their health-focused messaging and broaden their market appeal. ### Who This Affects Most - **Beverage Packaging:** Innovations in sustainable packaging materials for beverages cater to environmentally conscious consumers and regulatory pressures. - **Water Filtration:** The water filtration industry is revolutionizing daily consumption by integrating advanced purification technologies into everyday products. - **Health and Wellness:** The health and wellness sector sees growth as consumers increasingly prefer products that promise enhanced health benefits and align with a healthier lifestyle. ## Related on Trend Hunter - [Aluminum-Bottled Sparkling Waters](https://www.trendhunter.com/trends/flow-sparkling-water.md) - [Colorful Vitamin-Infused Waters](https://www.trendhunter.com/trends/vitamin-water1.md) - [Canned Enhanced Water Drinks](https://www.trendhunter.com/trends/shinewater-cans.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Eco-Conscious Canned Water](https://www.trendhunter.com/trends/wenlock-spring.md) - [Custom-Printed Water Packaging](https://www.trendhunter.com/trends/tetra-pak-2.md) - [Premium Alkaline Water Bottles](https://www.trendhunter.com/trends/eternal-water.md) - [Sustainable Natural Spring Waters](https://www.trendhunter.com/trends/fathers-deer.md) - [Chlorophyll Water Cans](https://www.trendhunter.com/trends/canned-chlorophyll-water.md)