# Fancy Floatographs Jan von Holleben Creates Classy Illusions of Floating for 'The Snowbed' By Shelby Lee Walsh | Published 2009-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/floatography-jan-von-hollebenthe-snowbed References: [janvonholleben](http://www.janvonholleben.com/ars_mela.php) The Snowbed is a collection of photos from Jan von Holleben that is worth a second glance. Although it may appear his subjects are floating about haphazardly, it is simply the [camera angle](https://www.trendhunter.com/trends/polaroid-trance-camera) that makes the illusions. Jan von Holleben has been featured previously on Trend Hunter. Taking a quick look through his past collections will soon have you raving to your friends about this master of [photographic illusion](https://www.trendhunter.com/trends/hooptical). **Implications** - One of the fastest ways a company can attract attention to its brand is by featuring advertising that relies heavily on [surrealist or fantastical imagery](https://www.trendhunter.com/trends/audiotechnica-hotaru). The confusion consumers spot initially will force them to examine the advertisement further in order to figure it out. The sustained staring and analysis of the marketing provides companies with a better chance of embedding their brand's image in the subconscious of consumers. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 64% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Surrealist Advertising:** Using surrealist or fantastical imagery in advertising to capture consumer attention and encourage further engagement. - **Photographic Illusion:** Creating illusions through camera angles and techniques to produce captivating photographs. - **Embedding Brand Image:** Utilizing sustained consumer analysis of marketing to embed a brand's image in the subconscious. ### Industries Being Reshaped - **Advertising:** Surrealist advertising can be employed by companies across various industries to create memorable brand experiences. - **Photography:** Photographers can explore the use of camera angles and techniques to create innovative illusions and captivating visuals. - **Marketing:** The analysis of marketing can be leveraged by companies in any industry to better embed their brand's image in consumers' minds. ## Related on Trend Hunter - [Curvaceous Floating Illusion Furniture](https://www.trendhunter.com/trends/wave-collection-2.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Floating Illusion Light Designs](https://www.trendhunter.com/trends/lp-lamp.md) - [Illusion-Inspired Design Collections](https://www.trendhunter.com/trends/ripples-collection.md) - [Illusory Snow Globe Decorations](https://www.trendhunter.com/trends/invisible-snow-globe.md) - [Kinetic Optical Illusion Puzzles](https://www.trendhunter.com/trends/the-woodflow.md) - [Blue Floating Bed Frames](https://www.trendhunter.com/trends/floating-bed-frame.md) - [Delicate Illusory Ceiling Lights](https://www.trendhunter.com/trends/aria-light.md) - [Dynamic Moving-Illusion Furniture](https://www.trendhunter.com/trends/moving-furniture.md)