# Gravity-Free Relaxation Therapies Gain Rest with the Float SPA By Milla Kiss | Published 2011-10-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/floating References: [facebook](https://www.facebook.com/media/set/?set=a.190553017648746.37261.186693688034679&type=1) & [floatspa.hu](http://www.floatspa.hu/en/) US runner Carl Lewis, [NBA](https://www.trendhunter.com/trends/team-edition) superstar Shaquille O’Neal, English football player Wayne Rooney, the [Dallas Cowboys](https://www.trendhunter.com/trends/dallas-fort-worth-international-airport) and the [Philadelphia Eagles](https://www.trendhunter.com/trends/cooper-dejea) are all users of the popular Float SPA. These superstars use the device as part of their daily relaxation routine. The use of floating as relaxation therapy was introduced by American neurophysiologist John C. Lilly, who started to study the effects of sensory deprivation in the 1950s and came up with the idea of isolation tanks. Budapest-based Float SPA Ltd, and its exclusive Float SPA isolation tanks take John C. Lilly’s discovery on floating to a higher level. The floating experience offered by the Hungarian design firm results in complete, pure mental and physical relaxation superior and shorter than sleeping. According to the company, floating devotees can achieve a mental fetus-state, like that of a Buddhist monk's meditation, through immersing oneself in the tank’s water with high salinity, eliminating the negative effects of gravity. The Float SPA cabins lock out any other visual and auditory stimulus that might be the source of stress. The exclusive floating isolation tanks of Float SPA have deluxe finishing to further please the lovers of floating. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What's Driving This Trend - **Gravity-free Relaxation Therapies:** Disruptive innovation opportunity: Explore new methods of floating isolation tanks to enhance the mental and physical relaxation experience. - **Sensory Deprivation:** Disruptive innovation opportunity: Develop advanced isolation tanks that can eliminate visual and auditory stimulus for a complete sensory deprivation experience. - **Floating as Meditation:** Disruptive innovation opportunity: Combine floating therapy with meditation techniques to create a unique mental and physical relaxation practice. ### Who This Affects Most - **Wellness and Spa:** Disruptive innovation opportunity: Incorporate floating therapy into spa treatments to offer clients a unique and high-quality relaxation experience. - **Sports and Performance:** Disruptive innovation opportunity: Explore the potential of floating therapy in sports performance to aid in recovery and relaxation for professional athletes. - **Design and Manufacturing:** Disruptive innovation opportunity: Design and manufacture advanced floating isolation tanks with improved features and aesthetics to cater to the growing demand for gravity-free relaxation therapies. ## Related on Trend Hunter - [Aquatic Sound Meditation Programs](https://www.trendhunter.com/trends/sound-meditation.md) - [Dreamlike Weightless Therapies](https://www.trendhunter.com/trends/aerial-flow-therapy.md) - [Mental Relaxation Destinations](https://www.trendhunter.com/trends/mind-oasis.md) - [Zero-Gravity Recliners](https://www.trendhunter.com/trends/stressless-adam.md) - [Water Immersion Therapy Tanks](https://www.trendhunter.com/trends/therapy-tank.md) - [Luxury Cold Plunge Solutions](https://www.trendhunter.com/trends/luxury-cold-plunge.md) - [Fatigue-Fighting Bath Soaks](https://www.trendhunter.com/trends/fatigue-defeating-bath-soak.md) - [Responsive Recliner Chairs](https://www.trendhunter.com/trends/davidhugh-aiora.md) - [Wellness-Focused DNA Spa Experiences](https://www.trendhunter.com/trends/quantum-clinic.md)