# Tea Leaf Topiaries PG Tips is Promoting Its Tea with a Floating Sculpture Made of Tea Leaves By Laura McQuarrie | Published 2016-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/floating-sculpture References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-giant-pg-tips-monkey-floats-down-thames/brands/article/1395003) & [pgtips](http://www.pgtips.co.uk/) As part of the promotions for its green tea, [PG Tips](https://www.trendhunter.com/trends/pg-tips-christmas-jumper) created a floating sculpture and sent it down the Thames. The two-storey sculpture was made from more than 110,000 fabricated green tea leaves and depicts a happy green monkey enjoying a cup of PG Tips brand green tea. The Thames River has always been a winning destination for larger-than-life floating advertisements of this kind, including everything from floating houses from [Airbnb](https://www.trendhunter.com/trends/receive-free-tickets) to projections of superheros from Disney and Marvel. PG Tips' monkey sculpture was made in collaboration with Monkey and it is tied to the launch of a [Green Paper](https://www.trendhunter.com/trends/shenzhen) report that will highlight some of the ways that fresh green elements from nature are being worked into homes and workspaces to boost moods and increase productivity. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 26% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Floating Advertisements:** Businesses can create unique and engaging advertising campaigns by utilizing large-scale floating structures that capture the attention of consumers. - **Green Marketing:** Companies can attract environmentally-conscious consumers by promoting environmentally-friendly products and initiatives, such as the use of green tea leaves in PG Tips' tea topiary. - **Biophilic Design:** Businesses can promote well-being and productivity by incorporating elements of nature into work and living spaces, as demonstrated in PG Tips' Green Paper report. ### Where This Applies - **Advertising:** Companies in the advertising industry can use floating structures to provide a unique marketing experience for clients. - **Food and Beverage:** Businesses in the food and beverage industry can attract consumers by promoting eco-friendly products, such as green tea leaves utilized in PG Tips' topiary. - **Design and Architecture:** Companies in the design and architecture industry can promote well-being by incorporating biophilic design elements into work and living spaces, similar to PG Tips' Green Paper report. ## Related on Trend Hunter - [Tea-Themed Christmas Sweaters](https://www.trendhunter.com/trends/pg-tips-christmas-jumper.md) - [Blended Black Tea Ranges](https://www.trendhunter.com/trends/pg-tips-special-blends.md) - [Musical Monsoon Billboards](https://www.trendhunter.com/trends/brooke-bond-taj-mahal-tea.md) - [Experiential Tea Pop-Ups](https://www.trendhunter.com/trends/house-of-caramelised-biscuit.md) - [Humorous Green-Tea Brand Campaigns](https://www.trendhunter.com/trends/gen-tea.md) - [Cheeky Projection Tea Campaigns](https://www.trendhunter.com/trends/typhoo-oo-please-campaign.md) - [Ethical Tea Commercial Campaigns](https://www.trendhunter.com/trends/clipper-teas-2.md) - [Claymation-Commemorating Teas](https://www.trendhunter.com/trends/bird-blend-more-tea-gromit.md) - [Bear-Character Tea Blends](https://www.trendhunter.com/trends/paddington-in-peru.md)