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# Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru

By M | Published 2015-08-21 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/floating-restuarant
References: [marketingmag](http://www.marketingmag.ca/brands/aw-floats-new-dining-concept-in-vancouver-pr-stunt-154828?rss=yes) & [aw](http://www.aw.ca/)

It's not often that you can float through on a raft to pick up a burger from a fast food drive thru, but burger chain A&W recently made it possible thanks to a PR stunt turning the popular eatery into a floating restaurant.

Video footage posted onto the company's [Facebook](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws) page showcases dozens of foodies visiting a man-made A&W barge to receive free Teen Burgers. The barge was small in size and decorated to look like a miniature [A&W establishment](https://www.trendhunter.com/trends/aw) floating along the Penticton River Channel in Penticton, British Columbia. Popular commercial personality 'trainee Ryan' floated alongside the barge on a tube handing out free Teen Burgers to fellow rafters and sharing witty commentary. The publicity stunt video has since gone viral with up to 1.1 million views in just a few short days.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 58% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Floating Fast Food:** There is a trend of fast food brands experimenting with unique and unconventional dining experiences.
- **Water Accessible Drive Thru:** The concept of drive-thru restaurants accessible by water presents an opportunity for innovation and attracting new customers.
- **PR Stunt Marketing:** Creative and attention-grabbing PR stunts can generate viral social media buzz for brands and increase brand awareness.

### Who This Affects Most

- **Fast Food Industry:** Fast food chains can explore innovative ways to create memorable dining experiences and engage customers beyond traditional restaurants.
- **Hospitality Industry:** Hotels or resorts situated near bodies of water can consider offering unique dining experiences, like floating restaurants, to attract guests.
- **Marketing Industry:** Marketing agencies can help businesses plan and execute creative PR stunts to generate buzz, reach a wider audience, and enhance brand visibility.

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