# Weightless Bears Floating Polar Bears Reminds Us About Global Warming By Luisa Amanda Gomes | Published 2010-04-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/floating-polar-bears References: [greenmuze](http://www.greenmuze.com/art/artists/2501-polar-bear-cloud-art.html) & [eco-ideas.net](http://eco-ideas.net/story/id/173/) Ecoideasnet launched floating polar bears into the air in Sekiya, Tokyo to create awareness about the plight of polar bears. Comprised of [eco-friendly soap, helium and flower seeds](https://www.trendhunter.com/trends/vital-ground-foundation), the fluffy and foamy bears served as a reminder of the effects of global warming, without any damage towards the environment. This message that Ecoideasnet is endorsing is not only creative, but green in their use of medium. Most of us know that the medium is the message, so here's my two thumbs way up for Ecoideasnet floating polar bears. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 25% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Awareness Campaigns:** The use of eco-friendly materials in awareness campaigns, such as floating polar bears, presents an opportunity for businesses to make a positive impact while promoting their message. - **Environmental Education Initiatives:** Creating interactive and visually captivating displays, like the floating polar bears, can be a disruptive way to educate the public about global warming and environmental issues. - **Sustainable Promotional Products:** The creation of sustainable promotional products, such as foam bears made from eco-friendly soap, offers businesses the chance to align their brand with environmental initiatives. ### Industries Being Reshaped - **Advertising and Marketing:** The advertising and marketing industry can explore innovative ways to create eco-friendly campaigns that effectively raise awareness about important social and environmental issues. - **Environmental Conservation:** Environmental conservation organizations can utilize visually impactful displays, like the floating polar bears, to engage the public and inspire action towards preserving the environment. - **Promotional Products:** The promotional products industry can develop sustainable and eco-friendly alternatives, such as foam bears made from renewable materials, to cater to a growing demand for eco-conscious merchandise. ## Related on Trend Hunter - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Floating LED Lights](https://www.trendhunter.com/trends/poof-light.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Poem-Sharing Plush Toys](https://www.trendhunter.com/trends/mood-bears.md) - [Polar Bear-Themed Furniture](https://www.trendhunter.com/trends/polar-bear-bench.md) - [Arctic Portal Installations](https://www.trendhunter.com/trends/arctic-portal.md) - [Climate-Awareness Soft Art Sculptures](https://www.trendhunter.com/trends/dreamstones.md) - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md)