# Floating Mug Designs The Modern Cup From the Floating Mug Co. Collects Drips and Acts as a Coaster By Alyson Wyers | Published 2013-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/floating-mug-design References: [7gadgets](http://www.7gadgets.com/2013/11/06/floating-mug/88605) & [amzn](http://amzn.com/B00ESKPVUC) This floating mug design is a coffee cup and coaster all in one. The mug is suspended as its handle swoops down to a provide a flat base for any drippings or condensation to collect on. The 8oz cup from the Floating Mug Co. prevents the natural drops that would normally slide down the side of the mug and onto a table as well as pesky heat rings left behind on wooden surfaces. The extra large handle also offers a more comfortable grip when enjoying your morning cup of joe or afternoon tea. The [sturdy and modern design](https://www.trendhunter.com/trends/oceanus-brass-tankard) are great for entertaining friends and family. The convenient functionality of the floating mug design is an added bonus to your kitchen cabinet. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Floating Mug Designs:** Opportunity to create innovative designs for coffee cups that prevent spills and act as coasters. - **All-in-one Coffee Cups:** Opportunity to develop coffee cups that combine multiple functions, such as preventing spills and heat rings. - **Enhanced Mug Handles:** Opportunity to design coffee mugs with larger and more comfortable handles for a better grip. ### Industries Being Reshaped - **Kitchenware:** Opportunity for kitchenware companies to create and market innovative coffee cup designs. - **Home Decor:** Opportunity for home decor companies to offer stylish and functional coffee cups as part of their product lineup. - **Hospitality:** Opportunity for the hospitality industry to provide guests with unique and practical coffee cups in hotels and cafes. ## Related on Trend Hunter - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md) - [Bell-Shaped Coffee Mugs](https://www.trendhunter.com/trends/mario-mug.md) - [Smart Tabletop Coasters](https://www.trendhunter.com/trends/smart-tabletop-coaster.md) - [Zero-Gravity Space Cups](https://www.trendhunter.com/trends/zero-gravity-coffee-cup.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Effortless Tea Brewing Cups](https://www.trendhunter.com/trends/cuptone-teacup.md) - [Cork Coaster-Integrated Coffee Tables](https://www.trendhunter.com/trends/polka-coffee-table.md) - [Ergonomically Designed Mugs](https://www.trendhunter.com/trends/ergonomically-designed-mug.md)