# Luxurious Floating Mattresses The Casper Mattress Floatie is the Brand's Latest Product Offering By Hayley McGlone | Published 2016-07-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/floating-mattress References: [techinsider.io](http://www.techinsider.io/casper-makes-beds-that-float-in-your-pool-2016-7) & [casper](https://casper.com/ca/en/mattresses/design) Summer is the perfect time to bask in the sun and enjoy the pool and now summer days can be more luxe than ever thanks to [Casper's](https://www.trendhunter.com/trends/casper-hybrid-pillow) new [floating mattresses](https://www.trendhunter.com/trends/bote-hangout-15). Through July 5th, Casper is giving away a comfortable floatie with every mattress purchase made. The floatie comes in a full mattress size in the company's signature grey and white color scheme. It also boasts two built-in pillows and two cup holders to help users relax in the sun. Casper is a 2014 start-up mattress firm, that ships to both the US and Canada. The mattresses, which are delivered right to the consumer's home, come in boxes about the size of a night stand that expand once opened. Casper prides itself on the mattresses offering comfort, support, durability, and a cool temperature, all necessary components for the perfect night's sleep. Mattresses start at $725 CAD, but the investment could lead to the best night's sleep users have ever had. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What's Driving This Trend - **Luxury Floatie Accessories:** Opportunity for companies to create luxurious accessories for pool lounging, providing comfort and style for summer relaxation. - **Direct-to-consumer Mattress Delivery:** Disruptive innovation opportunity for mattress companies to streamline delivery processes and offer convenient at-home mattress shopping experiences. - **Enhanced Poolside Comfort:** Innovation potential for creating products that enhance comfort and relaxation for poolside lounging, such as floating mattresses with built-in pillows and cup holders. ### Who This Affects Most - **Outdoor Recreation:** The outdoor recreation industry can seize opportunities to create innovative pool lounging products that offer luxury and enhanced comfort for consumers. - **E-commerce:** Opportunity for e-commerce platforms and mattress companies to capitalize on the direct-to-consumer trend by offering convenient online mattress shopping and delivery. - **Home Furnishings:** Home furnishings industry can tap into the trend of enhanced poolside comfort by creating innovative and stylish accessories for outdoor relaxation, such as luxurious floating mattresses. ## Related on Trend Hunter - [XL Luxury Bed-In-Boxes](https://www.trendhunter.com/trends/oversized-modular-bedinabox.md) - [Ultra-Advanced Camping Mattresses](https://www.trendhunter.com/trends/advanced-camping-mattress.md) - [Scandinavian-Inspired Floating Daybeds](https://www.trendhunter.com/trends/poolsofa.md) - [Inflatable Car Mattresses](https://www.trendhunter.com/trends/shield-y.md) - [Outdoor Sleep Systems](https://www.trendhunter.com/trends/camping-mattress.md) - [High-Tech Mattress Models](https://www.trendhunter.com/trends/sleep-number.md) - [Self-Adjusting Mattresses](https://www.trendhunter.com/trends/smart-care-air-mattress.md) - [Jeep-Focused Camping Mattresses](https://www.trendhunter.com/trends/jeep-wranglers.md) - [Premium Supportive Mattress Designs](https://www.trendhunter.com/trends/supportive-mattress1.md)