# Bottled Ice Cream Floats Schweppes Root Beer Float By Anton M. Steeman | Published 2008-04-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/floating-ice-cream-the-root-beer-float References: [brandspeoplelove](http://www.brandspeoplelove.com/) & [bestinpackaging.blogspot](http://bestinpackaging.blogspot.com/) For years, beverage makers have tried to crack the code to develop an indulgent drink that tastes like a homemade rootbeer float. Cadburry Schweppes, with its brands A&W and Sunkist, is introducing a drink which is supposed to match the flavours of home-made floats. According to the company, "They are indulgent treats like nothing consumers have experienced before. One pour and your taste buds will be amazed." A Float is a typical American home-made creation with vanilla ice cream floating in a carbonated soft drink (or soda as the Americans say). The best is made from [Root Beer](https://www.trendhunter.com/trends/float-tote-bundle). Contrary to the name, Root Beer is no beer but a soda containing extracts of roots and herbs. The 11.5-ounce (340 ml) glass bottle delivers a rich and creamy frothiness of homemade ice cream float. The glass bottle combines a nostalgic curved shape with the convenience of a steel twist-off crown cap from [Crown Holdings](https://www.trendhunter.com/trends/kruunuvuori). The bottle, made by [Anchor Glass Container](https://www.trendhunter.com/trends/anchor-house), meets the pressure development in post-fill retort processing, For more technical details continue reading at: ["Best In Food and Packaging"](http://bestinpackaging.blogspot.com/) ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Indulgent Beverage Innovation:** Creating drinks that replicate the flavors of homemade treats presents opportunities for indulgent beverage innovation. - **Nostalgic Packaging:** Combining a nostalgic curved glass bottle shape with modern convenience opens up possibilities for packaging innovation. - **Root Beer Float Experience:** Developing products that deliver the rich and creamy frothiness of a homemade ice cream float provides a unique sensory experience. ### Industries Being Reshaped - **Beverage Manufacturing:** Beverage manufacturers can explore creating indulgent drinks that replicate the flavors of homemade treats, like ice cream floats. - **Packaging Design:** Packaging designers can find opportunities to combine nostalgic, curved glass bottle shapes with modern twist-off crown caps for convenience. - **Food Retail:** Food retailers can offer products that provide a sensory experience, replicating the rich and creamy frothiness of a homemade root beer float. ## Related on Trend Hunter - [Creamy Frozen Root Beers](https://www.trendhunter.com/trends/frozen-root-beer-with-sweet-cream.md) - [Old Fashioned Root Beer Floats](https://www.trendhunter.com/trends/mug-root-beer-float.md) - [Ice Cream-Inspired Sodas](https://www.trendhunter.com/trends/mug-root-beer-floats-vanilla-howler.md) - [Soda-Infused Ice Creams](https://www.trendhunter.com/trends/dr-pepper-float-ice-cream.md) - [Hard Seltzer-Infused Floats](https://www.trendhunter.com/trends/cherry-cola-ice-cream-float.md) - [Root Beer Float Ice Creams](https://www.trendhunter.com/trends/aw-root-beer-float-ice-cream.md) - [Retro Ice Cream Menus](https://www.trendhunter.com/trends/new-orange-cream-float.md) - [Frosty Root Beer Beverages](https://www.trendhunter.com/trends/culvers-root-beer.md) - [Nostalgic Cherry-Flavored Sodas](https://www.trendhunter.com/trends/cocacola-cherry-float.md)