# Floating Champagne Bars This Moët & Chandon Floating Bar is Shaped like a Tube with Gold Accents By Ady Floyd | Published 2015-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/floating-bar References: [luxurylaunches](http://luxurylaunches.com/gastronomy/moet-chandon-celebrates-summer-with-its-new-floating-champagne-bar.php) & [luxurylaunches](http://luxurylaunches.com/gastronomy/ice-imperial-moet-chandons-latest-goes-on-the-rocks.php) This elegant Moët & Chandon floating bar is designed to resemble a striped inner tube that is covered with a table-like platform. The [luxury Champagne Bar](https://www.trendhunter.com/trends/perrys-reserve-premier-cru-champagne) embodies the sophistication of the Moët & Chandon brand. Each of the company's floating bars is a silky white color and is adorned with golden stripes. This bar was designed to honor and celebrate the release of '[Moët Ice Impérial](https://www.trendhunter.com/trends/rose-imperial).' This particular champagne is specifically made to be served over ice. With this in mind, the brand took it a step further and created a bar which allows the beverage to be served over water -- physically speaking. The recommended recipe for this lavish new champagne is to be served in a Cabernet glass with three ice cubes. The fruity drink is a tribute to summer and emphasizes the enjoyment of lounging around the water while sipping a cool drink on a hot day. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Luxury Floating Bars:** There is a growing trend towards elaborate floating bars designed as a unique experience for consumers to enjoy their drinks near water. - **Champagne Innovations:** There is an emerging trend from champagne brands to create new experiences for consumers by customizing the presentation and serving of their product. - **Sustainable Luxury:** There is a trend towards creating luxury experiences that incorporate sustainable materials and have a low environmental impact. ### Who This Affects Most - **Hospitality:** Hotels and resorts can appeal to luxury travelers by offering unique experiences, such as floating champagne bars, that align with their brand and image. - **Food and Beverage:** Champagne and other beverage brands can differentiate themselves from competitors by innovating the presentation and serving of their products, like creating floating bars that enhance the consumer experience. - **Environmental Sustainability:** Companies that specialize in using sustainable materials and designing eco-friendly products can create partnerships with luxury brands to create unique experiences, such as sustainable floating champagne bars. ## Related on Trend Hunter - [Floating Cabana Bars](https://www.trendhunter.com/trends/floating-cabana-bar.md) - [Artfully Glamorous Cocktail Bars](https://www.trendhunter.com/trends/mot-hennessy-1.md) - [Festive Champagne Pop-Ups](https://www.trendhunter.com/trends/limited-edition-holiday-boutique.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md) - [Toronto Holiday Pop-Ups](https://www.trendhunter.com/trends/effervescence-lounge.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Vivacious Coral-Colored Champagnes](https://www.trendhunter.com/trends/nectar-imperial-rose.md) - [Celebrative Multi-Layered Champagnes](https://www.trendhunter.com/trends/imperiale-creation-no-1.md) - [Romantic Alcohol Expressions](https://www.trendhunter.com/trends/rose-imperial.md)