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# Floating Balloon Internet Servers
Loon and AT&T Join Forces to Provide Internet Amid Disasters

By Grace Mahas | Published 2020-05-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/floating-balloon-1
References: [theverge](https://www.theverge.com/2020/5/6/21249025/loon-att-partnership-internet-balloons-disaster-response-global) & [medium](https://medium.com/loon-for-all/working-with-at-t-to-offer-a-global-connectivity-solution-in-times-of-disaster-450d8cb9a448)

[Loon](https://www.trendhunter.com/trends/loon-lighting), part of of [Alphabet](https://www.trendhunter.com/trends/wing) dedicated to providing internet access through floating balloons, recently partnered with AT&T to help provide internet more quickly to disaster-stricken areas. The company has now integrated the system with AT&T's network to provide mobile service across the globe and is working towards getting its balloons up and running as quickly as possible to affected areas.

Loon also announced the company is set to debut a commercial internet service in Kenya, a region that is currently testing the internet ballon, alongside remote parts of the Peruvian [Amazon](https://www.trendhunter.com/trends/amazon-2). Moreover, the company announced a partnership with Telesat, a satellite company, and will use its software to control the low orbit satellites.

Image Credit: Loon, AT&T

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 7% | Activity: 12% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Floating Balloon Internet:** Opportunity for using floating balloon internet technology to quickly provide internet access in disaster-stricken areas.
- **Global Mobile Service:** Disruptive innovation opportunity to integrate floating balloon internet with existing mobile networks for global coverage.
- **Low Orbit Satellites:** Using low orbit satellites controlled by floating balloon internet technology presents an opportunity for improved satellite coverage.

### Where This Applies

- **Telecommunications:** Telecommunications industry can leverage floating balloon internet to expand coverage and provide connectivity in challenging terrain.
- **Emergency Response:** Disaster response industry can use floating balloon internet to rapidly deploy communication infrastructure in disaster-stricken areas.
- **Satellite Communication:** Satellite communication industry can benefit from integrating floating balloon internet technology to enhance satellite coverage and control.

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