# At-Home Floatation Tubs Toto's 'Floatation Tub' Recreates Floatation Therapy at Home By Laura McQuarrie | Published 2017-09-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/floatation-therapy References: [luxurylaunches](http://luxurylaunches.com/home_improvement/this-bathtub-from-toto-will-let-you-experience-floating-on-water.php) & [totousa](https://www.totousa.com/products/baths) Japanese brand [Toto's](https://www.trendhunter.com/trends/neolet) new Floatation Tub makes it possible for consumers to enjoy a [floatation therapy treatment](https://www.trendhunter.com/trends/home-therapy-booth) from the comfort of their own home. To create the Floatation Tub, Toto claims that it conducted more than 100 tests to create a supportive form for bathers to lie in. In the same way that one would go to a floatation treatment center for the purposes of relaxation, the [unique form of the tub](https://www.trendhunter.com/trends/soaking-tub) was designed to trigger a relaxation response in the body. The Floatation Tub includes an adjustable pillow, as well as water jets that boast massage features. The all-new bathtub from Toto has been introduced to appeal to high-end consumers in Europe, the United States, the Middle East and Asia. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **At-home Floatation Therapy:** The trend of bringing floatation therapy experiences into the home, offering convenience and relaxation. - **Innovative Bathtub Design:** The trend of creating unique and supportive bathtub designs that enhance relaxation and well-being. - **Luxury Wellness Products:** The trend of high-end wellness products targeting affluent consumers seeking relaxation and self-care. ### Industries Being Reshaped - **Bathroom Fixtures:** Opportunity for bathroom fixture manufacturers to create innovative and relaxing bathtub designs. - **Wellness and Spa:** Opportunity for wellness and spa industries to offer at-home flotation therapy options and services. - **Luxury Home Goods:** Opportunity for luxury home goods brands to tap into the growing market of high-end wellness products. ## Related on Trend Hunter - [Water Immersion Therapy Tanks](https://www.trendhunter.com/trends/therapy-tank.md) - [Rounded Hydromassage Tubs](https://www.trendhunter.com/trends/aretusa-tub-by-claudio-papa.md) - [Malleable Removable Bathtubs](https://www.trendhunter.com/trends/bathtope.md) - [Cedar Wood Soaking Tubs](https://www.trendhunter.com/trends/ofuro-bathtub.md) - [Collaborative Ice Bath Experiences](https://www.trendhunter.com/trends/ice-bath.md) - [Water-Circulating Cold Plunge Tubs](https://www.trendhunter.com/trends/plunge-allin-ice-bath.md) - [Removable Bathtub Spaces](https://www.trendhunter.com/trends/bathtrope.md) - [Bathtub Cold Plunge Systems](https://www.trendhunter.com/trends/homeplunge.md) - [Japanese Snack Box-Inspired Bathtubs](https://www.trendhunter.com/trends/bento-starck-box.md)