# Therapeutic Water Caps The Float Swim Cap Will Take You to a Place of Bliss By Vasiliki Marapas | Published 2014-09-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/float-swim-cap References: [trendland](http://trendland.com/float-away/) & [leynivopnid.is](http://leynivopnid.is/Float-1) Unnur Valdis designed the Float swim cap, an accessory intended to improve the bathing experience. Engaging in the [Nordic bathing culture](https://www.trendhunter.com/trends/niteswim) is a delightful experience for both tourists and locals, alike. Iceland, in particular, is brimming with artificial hot springs and [geothermal pools](https://www.trendhunter.com/trends/watercave). Optimal for floating your entire body, soaking in these springs is a practice that's become a ritual for many. Valdis' cap, which is fashioned from Neoprene Lycra Polyenthylene foam, is intended to lovingly cradle the bather's head and restore a sense of equilibrium to their body as they float. In fact, Float is described as a "[water therapy product](https://www.trendhunter.com/trends/iris-pod)," one which offers its wearer an especially soothing, blissful experience, reducing stress until it becomes a thing of the past. In technical terms, the cap encourages blood pressure, heart rate and muscle tension to lower, creating a beneficial, detoxifying experience that will leave you with heightened clarity and rejuvenation. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 52% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Water Therapy Products:** The creation of water therapy products like the Float swim cap that aim to improve the bathing experience presents disruptive innovation opportunities in the wellness industry. - **Nordic Bathing Culture:** The growing popularity of the Nordic bathing culture creates opportunities for businesses to develop innovative products and services that cater to this market. - **Stress-reducing Products:** The demand for stress-reducing products, such as the Float swim cap, presents opportunities for businesses to develop innovative solutions that promote relaxation and well-being. ### Industries Being Reshaped - **Sporting Goods:** The sporting goods industry can benefit from the creation of therapeutic water products, such as the Float swim cap, that improve the overall swimming experience. - **Wellness:** The wellness industry can benefit from the creation of water therapy products, such as the Float swim cap, that promote relaxation and detoxification. - **Tourism:** The growing popularity of the Nordic bathing culture presents opportunities for the tourism industry to develop innovative products and services that cater to this market. ## Related on Trend Hunter - [Aquatic Sound Meditation Programs](https://www.trendhunter.com/trends/sound-meditation.md) - [Water Immersion Therapy Tanks](https://www.trendhunter.com/trends/therapy-tank.md) - [Buoyant Swim Support Boards](https://www.trendhunter.com/trends/swim-fit-board.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Luxury Cold Plunge Solutions](https://www.trendhunter.com/trends/luxury-cold-plunge.md) - [Ice-Filled Shower Heads](https://www.trendhunter.com/trends/glacial-shower-shower-head.md) - [Dreamlike Weightless Therapies](https://www.trendhunter.com/trends/aerial-flow-therapy.md) - [Mind-Training Headbands](https://www.trendhunter.com/trends/alphabeats-headband.md) - [Skin-Soothing Bath Filters](https://www.trendhunter.com/trends/canopy-bath-tub-filter.md)