# Whimsical White Pictorials 'Float On' in Vogue US April 2010 Shows Billowing Looks By Venessa Fisher | Published 2010-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/float-on-in-vogue References: [fashiongonerogue](http://www.fashiongonerogue.com/2010/03/19/liya-kebede-by-mert-marcus-vogue-us-april-2010/) & [vogue](http://www.vogue.com) Stunning model Liya Kebede is on the move for her most recent work in [Vogue](https://www.trendhunter.com/trends/no-rules-club) US April 2010. Shot by photographers Mert Alas and Marcus Pigott, ‘Float On’ takes us on a jumping journey through a [sea of white creations](https://www.trendhunter.com/trends/jiyongkim-fw25). Styled by Edward Enninful, the model showcases designs from Chloe, Ralph Lauren and John Galliano. Focusing on the pairing of [jackets and dresses](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) with a casual twist, Liya also works an incredible billowing white gown that is truly breathtaking. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **White on White Fashion:** Opportunities for designers to create ethereal and billowing white garments for high-end fashion brands. - **Casualizing Formalwear:** Shift towards more relaxed dress codes opens up new avenues for designers to combine dressy and casual styles in fashion. - **Jumping Action Photography:** Photographers and designers can explore new ways of showcasing fashion through dynamic and action-filled photography. ### Where This Applies - **Fashion:** Fashion industry players can leverage on the trend towards white on white garments for high-end fashion brands. - **Retail:** Retailers can adapt to the shift towards more relaxed dress codes by offering curated collections of casual and dressy styles. - **Photography:** Photography studios can explore new ways of showcasing fashion through dynamic and action-filled photography techniques. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)