# Promotional Virtual Fitting Rooms This Float and Bud Light Creation Uniquely Showcase Merchandise By Riley von Niessen | Published 2017-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/float-and-bud-light References: [vimeo](https://vimeo.com/180105298) & [floathybrid](http://www.floathybrid.com/single-post/2016/08/29/Float-and-Bud-Light-Roll-Out-Virtual-Fitting-Room-at-Bud-Light-Party-Conventions) Float and Bud Light teamed up to design virtual fitting rooms that were a hit at the beer brand's 'Party Conventions' in New York, Atlanta and Los Angeles. By setting them up in casual settings where networking is a priority for attendees, Float and Bud Light were able to facilitate interactions between people who might otherwise feel uncomfortable. This helped to improve the overall atmosphere of the party itself, while also creating branded content that could be shared across social media platforms. Although the [beer brand's beverages](https://www.trendhunter.com/trends/bud-light-x-traeger-grills) were featured prominently, the virtual fitting rooms allowed participants to try on some of its [latest merchandise](https://www.trendhunter.com/trends/benfica-immersive-store) too. By integrating this interactive experience into the Party Conventions, Float and Bud Light brought attendees together while marketing the beer brand's products to consumers, both in person and on social media. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 25% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Fitting Rooms:** The integration of virtual fitting rooms into events not only creates interactive experiences for attendees but also drives social media marketing. - **Branded Interactive Experiences:** The use of interactive experiences in events creates a unique brand experience for consumers that can drive brand awareness and social media engagement. - **Casual Event Networking:** Creating a casual event setting can improve the overall atmosphere of an event and facilitate interactions between attendees who might otherwise feel uncomfortable, leading to better experiences and increased brand loyalty. ### Industries Being Reshaped - **Alcohol Beverages:** Alcohol beverage companies can use virtual fitting rooms and interactive experiences to promote their brand and products at events, increasing brand awareness and driving sales. - **Fashion Retail:** Fashion retail companies can use virtual fitting rooms in their stores to create more interactive and personalized shopping experiences for customers, leading to increased sales and customer loyalty. - **Event Management:** Event management companies can use virtual fitting rooms and interactive experiences to create unique and memorable experiences for attendees, leading to increased brand awareness and customer loyalty. ## Related on Trend Hunter - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Phygital Beer Activations](https://www.trendhunter.com/trends/heineken-silver-beer.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Interactive Beer Fridges](https://www.trendhunter.com/trends/michelob-ultra-fridge.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md)