# Crying Child Discounts JetBlue's 'FlyBabies' Gives Flight Deals Each Time an Infant Cries By Laura McQuarrie | Published 2016-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fllybabies References: [adweek](http://www.adweek.com/adfreak/how-jetblue-achieved-impossible-getting-passengers-love-it-when-babies-cry-171179) & [jetblue](http://www.jetblue.com/) For Mother's Day this year, [JetBlue](https://www.trendhunter.com/trends/jetti-confetti-cookie) set up a fun stunt called 'FlyBabies.' It can be extremely frustrating for a mother to travel with a fussy infant, as well as others on a flight who don't appreciate being disturbed. In order to transform the sounds of a crying baby from a dreaded sound into something to look forward to, JetBlue announced that on one special flight from New York City to California, passengers would receive 25% off their next JetBlue flight every time a baby cries. This means that if an infant were to cry four times during a flight, travelers would be treated to a free round-trip ticket for their next flight booked through JetBlue. This incentive quickly got people on the flight clapping every time a baby cried, successfully turning a negative into a positive. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 21% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Incentivized Experience:** Creating a positive experience and incentivizing certain behaviors can lead to increased satisfaction and loyalty from customers. - **Emotional Marketing:** Using emotions, such as empathy and humor, in marketing campaigns can create a strong connection between the brand and the customer. - **Experiential Marketing:** Creating unique and memorable experiences for customers can increase brand awareness and loyalty. ### Where This Applies - **Airlines:** Incentivizing positive behaviors and experiences, such as JetBlue's FlyBabies, can improve the overall travel experience for customers and create brand loyalty. - **Hospitality:** Using emotional marketing, such as empathy and humor, can create a positive and memorable experience for guests, leading to increased satisfaction and brand loyalty. - **Consumer Goods:** Experiential marketing, such as creating unique and memorable experiences for customers, can increase brand awareness and loyalty, and enhance the overall customer experience, as seen in JetBlue's FlyBabies campaign. ## Related on Trend Hunter - [Multisensory Car Seats](https://www.trendhunter.com/trends/sensorysoothe.md) - [Rewarding Travel Cookies](https://www.trendhunter.com/trends/jetti-confetti-cookie.md) - [Kid-Focused Airline Gifts](https://www.trendhunter.com/trends/little-vip.md) - [Travel-Optimized Baby Products](https://www.trendhunter.com/trends/stokke.md) - [Soda-Themed Airline Competitions](https://www.trendhunter.com/trends/jetblue-1.md) - [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md) - [Baby Decoder Devices](https://www.trendhunter.com/trends/q-bear.md) - [Airline Employee Nursing Kits](https://www.trendhunter.com/trends/nursing-cover.md) - [Multi-Generational Travel Deals](https://www.trendhunter.com/trends/grans-go-free.md)