# Modern Flirty Lingerie Madalynne is an Up-and-Coming Brand, Boasting Elegance & Chic Design By Kalin Ned | Published 2018-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/flirty-lingerie References: [madalynne](http://madalynne.com/) Madalynne Intimates's flirty lingerie is dedicated to the "modern femme." Emphasizing functionality, allure and cheekiness, the label is able to exude confidence to the consumer via its artisanal and exquisitely crafted products. The flirty lingerie line was founded by Maddie Flanigan — a seamstress who has become renowned for teaching the art of making your own intimates. Each piece in Madalynne's collection is cut and sewn in Brooklyn, New York. The products offer a unique balance of elegance, comfort, function and sport. The Spring/Summer 2018 line of flirty lingerie boasts [delicate lace designs](https://www.trendhunter.com/trends/parade-that-lace) and adorable frills. Thus, Madalynne's offerings are perfect, [playful confidence-boosters](https://www.trendhunter.com/trends/knix-valentines-day-edit) that can also be worn as [layering pieces](https://www.trendhunter.com/trends/boobwear-brand-nuudii) or peeking out from an outfit. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Flirty Lingerie:** Disruptive innovation opportunity: Create a line of flirty lingerie that combines functionality, allure, and cheekiness to boost consumer confidence. - **Artisanal Lingerie:** Disruptive innovation opportunity: Develop an artisanal lingerie brand that focuses on exquisitely crafted products made with attention to detail and high-quality materials. - **DIY Intimates:** Disruptive innovation opportunity: Offer workshops or online courses that teach consumers how to make their own intimates, tapping into the growing trend of DIY fashion. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Explore online platforms that provide a curated selection of flirty lingerie brands, offering convenience and accessibility to consumers. - **E-commerce:** Disruptive innovation opportunity: Develop a marketplace specifically for artisanal lingerie brands, providing a platform for smaller designers to showcase their unique and handcrafted products. - **Education:** Disruptive innovation opportunity: Create an online platform that offers comprehensive courses on lingerie making, catering to the increasing demand for DIY fashion skills. ## Related on Trend Hunter - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Mother-Daughter Founded Intimates Brands](https://www.trendhunter.com/trends/cureus-label.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md)