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# Kissing Stains
Flirtatious Tide Ads Show the Attraction of Stains to Clothing

By Shelby Lee Walsh | Published 2009-12-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/flirtatious-tide-ads
References: [adsoftheworld](http://adsoftheworld.com/media/print/tide_soup)

My clothes often get splashed, splotched and stained, so these flirtatious [Tide](https://www.trendhunter.com/trends/youre-gonna-need-more-tide) ads hit close to home. The print ad campaign shows an airborne coffee spill macking on a blue shirt while orange juice and soup get close with other garments. Personally, it seems my clothes are always attracted to red wine, chocolate and tea.

These interesting flirtatious Tide ads were thought up at the [Miami Ad School](https://www.trendhunter.com/trends/college-football-27) in San Francisco.

**Implications** - Advertisements have to use unique ploys to stand out in the crowd. By using tools such as Photoshop, art directors can make stand-out designs that are unconventional and break the mould of the traditional pieces that are seen every day. Collide this talent with a unique idea and the work will be flawless.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 34% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Stain-flirting Ads:** The use of flirtatious ads showcasing stains and the attraction of stains to clothing.
- **Unconventional Ad Designs:** The utilization of tools such as Photoshop to create non-traditional and standout ad campaigns.
- **Unique Advertising Ploys:** The creation of unique and eye-catching ad campaigns to stand out in a crowded advertising market.

### Who This Affects Most

- **Cleaning Products:** Cleaning product companies can use the concept of flirtatious and attention-grabbing ads to advertise their stain-removal capabilities.
- **Marketing and Advertising:** Marketing and advertising companies can utilize unconventional ad designs and unique ploys to help their clients stand out in a crowded market.
- **Graphic Design:** Graphic design companies can use their skills to create unconventional and standout designs for ad campaigns that utilize unique concepts such as flirtatious stain ads.

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