# Co-Branded Savory Confectionary Lines Beloved Brands Flipz and Turtles Have Joined Forces By Bryce Mason | Published 2022-05-20 | Updated 2022-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flipz References: [flipz](https://www.flipz.com/)  Delicious snack brand Flipz has joined forces with the beloved Turtles company to bring us some sweet foods. Flipz is recognized for its white fudge and chocolate-covered pretzels, while Turtles is known for its peanut-y chocolate and caramel clusters. Together the brands have combined forces to make three products. Flipz [STUFF’D](https://www.trendhunter.com/trends/flipz-stuffd-double-peanut-butter) White Fudge Peanut Butter is a one bite salty and sweet-tasting pretzel nugget. The flavorful products are coated in Flipz white fudge. [Flipz Clusterz](https://www.trendhunter.com/trends/pretzel-caramel-clusterz) Pretzels & Caramel Bites Bars are mouth-watering salty and crunch pretzels mixed with gooey caramel and coated in sweet milk chocolate. These are available on Amazon for only $1.19. Turtles Dark Chocolate Pecan Bites will hit home for Turtles fans worldwide. The companies are giving fan-favorite Turtles Caramel Nut Clusters a new coating. The Pecan Bite is wrapped in dark chocolate to give off a savory taste. These sweet chocolate snacks can be found at stores such as Krogers, Amazon, and [Walmart](https://www.trendhunter.com/trends/cranberry-bites). Image Credit: Flipz ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 78% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Savory-chocolate Confections:** There are opportunities for brands to experiment with savory flavors in their chocolate and confection products. - **Co-branded Products:** Companies can partner with other brands to create new and exciting products that cater to their overlapping audiences. - **One-bite Snacks:** Creating snack-sized portions and products allows for easier consumption on-the-go and encourages trying new flavors and products. ### Who This Affects Most - **Snack Food Industry:** Brands in the snack food industry can explore more unique and unusual flavor options to stand out in a crowded market. - **Confectionery Industry:** The confectionery industry can experiment with savory and salty flavors to complement their traditional sweet offerings. - **Retail Industry:** Retailers can leverage co-branded products to draw in customers with familiar brands and offer exclusive products that can't be found elsewhere. ## Related on Trend Hunter - [Chocolate Covered Pretzel Bars](https://www.trendhunter.com/trends/pretzel-caramel-clusterz.md) - [Peanut Butter-Packed Pretzel Snacks](https://www.trendhunter.com/trends/flipz-stuffd-double-peanut-butter.md) - [Branded Textural Chocolate Cookies](https://www.trendhunter.com/trends/turtle-cookies.md) - [Seasonal Treat-Inspired Pretzels](https://www.trendhunter.com/trends/holiday-pretzels.md) - [Festive Fudge Pretzel Snacks](https://www.trendhunter.com/trends/sugar-cookie-covered-pretzels.md) - [Deep-Fried Cookie Pretzel Snacks](https://www.trendhunter.com/trends/flipz-state-fair.md) - [State Fair-inspired Pretzels](https://www.trendhunter.com/trends/strawberry-shortcake-pretzels.md) - [Hybrid Nutty Chocolate Treats](https://www.trendhunter.com/trends/mondelz-international-and-hershey.md) - [Cinnamon Bun Pretzel Snacks](https://www.trendhunter.com/trends/flipz-cinnamon-bun.md)