# Cinnamon Bun Pretzel Snacks Flipz Cinnamon Bun Expands the Brand's Swavory Product Line By Michael Hemsworth | Published 2024-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flipz-cinnamon-bun References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/pladis-launches-new-limited-edition-cinnamon-bun-flavour-flipz-10-06-2024/) & [flipz](https://www.flipz.com/)  The [Flipz](https://www.trendhunter.com/trends/flipz-apple-cider-donut) Cinnamon Bun flavor-coated pretzels have been added to the brand's 'swavory' range of flavors to provide consumers with a sweet and savory snack to try out this summer. The product features the brand's signature pretzels covered in a sweet coating to mimic the flavor of a cinnamon bun in a decidedly crunchy way. The limited-edition snack is making its debut in the UK where shoppers can pick it up in two pack sizes including a 90-gram sharing pouch and an 80-gram price-marked pack priced at £1.65 and £1.25, respectively. Adam Woolf at [pladis UK&I](https://www.trendhunter.com/trends/flipz-strawberry-cheesecake) commented on the new Flipz Cinnamon Bun flavor-coated pretzels saying, "UK consumption of cinnamon products has increased by 59.5% since 2016, partly thanks to the growing popularity of bakeries that specialise in [cinnamon buns](https://www.trendhunter.com/trends/cinnabon-5). And with 14% CAGR forecasted for cinnamon products between now and 2027, now is the perfect time for us to expand the Flipz range with this on trend flavour.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 77% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavor Fusion Snacks:** Merging classic snack forms with popular bakery flavors to create innovative products like the Cinnamon Bun Pretzels. - **Limited-edition Offerings:** Creating a sense of urgency and exclusivity with time-bound snack releases to attract adventurous consumers. - **Health-conscious Indulgence:** Offering consumers a blend of wholesome ingredients and indulgent flavors to satisfy cravings without guilt. ### Where This Applies - **Snack Foods:** Innovating within traditional snack categories by introducing unique flavor profiles and cross-category blends. - **Bakery Products:** Capitalizing on the rising popularity of cinnamon bakery items by incorporating these flavors into non-traditional formats. - **Grocery Retail:** Leveraging limited-edition product lines to drive in-store excitement and increase consumer foot traffic. ## Related on Trend Hunter - [Autumnal Donut-Flavored Pretzels](https://www.trendhunter.com/trends/flipz-apple-cider-donut.md) - [Sweetly Seasoned Pretzel Snacks](https://www.trendhunter.com/trends/cinnamon-sugar-bites.md) - [Creamy Cake-Flavored Pretzel Snacks](https://www.trendhunter.com/trends/flipz-strawberry-cheesecake.md) - [Seasonal Treat-Inspired Pretzels](https://www.trendhunter.com/trends/holiday-pretzels.md) - [State Fair-inspired Pretzels](https://www.trendhunter.com/trends/strawberry-shortcake-pretzels.md) - [Deep-Fried Cookie Pretzel Snacks](https://www.trendhunter.com/trends/flipz-state-fair.md) - [Festive Fudge Pretzel Snacks](https://www.trendhunter.com/trends/sugar-cookie-covered-pretzels.md) - [Donut-Flavored Pretzel Snacks](https://www.trendhunter.com/trends/blueberry-donut-pretzels.md) - [Sugary Collaboration Pretzel Snacks](https://www.trendhunter.com/trends/rold-gold-selects-auntie-annes.md)