# Shopping-Oriented Metaverses Flipkart Launches Its Own E-Commerce Metaverse, 'Flipverse' By Niko Pajkovic | Published 2022-10-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/flipverse References: [gadgets360](https://gadgets360.com/cryptocurrency/news/flipkart-labs-flipverse-labs-metaverse-shopping-experience-firedrops-edao-polygon-3449033) & [firedrops.flipkart](https://firedrops.flipkart.com/flipverse-faqs.html)  E-commerce company Flipkart has debuted "Flipverse," a metaverse-based virtual buying experience. Flipverse users will be able to browse and purchase products in the unique digital-only setting. To create the virtual shopping experience, Flipkart collaborated with eDAO, Meta, and [Polygon](https://www.trendhunter.com/trends/kraken-wallet). In addition, Flipverse will be accessible on the company's recently released platform, FireDrops. The new launch arrives six months after the release of [Flipkart Labs](https://www.trendhunter.com/trends/flipkart), a new Flipkart initiative aimed at bolstering the company's Web3 innovation. "The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and immersive shopping experience, especially in light of the adoption of the metaverse and Web3 platforms by multiple brands in India," said Naren Ravula, VP and head, [Product Strategy and Deployment](https://www.trendhunter.com/trends/product-guesser), Flipkart Labs. Image Credit: Flipkart ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 22% | Activity: 48% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Metaverse-based E-commerce:** The launch of Flipverse illustrates the disruptive innovation opportunity for e-commerce companies to develop metaverse-based shopping experiences for their customers. - **Virtual-only Shopping:** Flipverse's virtual-only shopping experience presents a disruptive innovation opportunity for retail companies to expand their offerings and cater to customers who prefer shopping from the comfort of their homes. - **Gamified Shopping Experiences:** With the rise of metaverse-based shopping experiences like Flipverse, there is a disruptive innovation opportunity for entertainment and gaming industries to collaborate with retail brands to create more engaging and gamified shopping experiences for consumers. ### Industries Being Reshaped - **E-commerce:** The launch of Flipverse points to a disruptive innovation opportunity for e-commerce companies to embrace Web3 platforms and leverage metaverse-based shopping to enhance the customer experience. - **Retail:** Flipverse's debut highlights a disruptive innovation opportunity for retail companies to reimagine their shopping experiences with a virtual-only platform that provides convenience and accessibility to their customers. - **Gaming:** The emergence of metaverse-based e-commerce models like Flipverse presents a disruptive innovation opportunity for gaming companies to collaborate with retail brands and offer more immersive and interactive shopping experiences for consumers. ## Related on Trend Hunter - [Virtual Mall Metaverses](https://www.trendhunter.com/trends/metamall.md) - [Metaverse Farmers' Markets](https://www.trendhunter.com/trends/metamarket.md) - [Influencer-Led Virtual Shops](https://www.trendhunter.com/trends/walmart-realm-1.md) - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land.md) - [Hyper-Realistic E-Commerce Metaverses](https://www.trendhunter.com/trends/lotte-data-communications.md) - [One-Stop Metaverse Stores](https://www.trendhunter.com/trends/metastores.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Metaverse-Based Dealerships](https://www.trendhunter.com/trends/dealership-in-the-metaverse.md) - [Gamified Metaverse Stores](https://www.trendhunter.com/trends/metaverse-stores.md)