# Secondary Social Media Features Instagram is Rolling out the Flipside Feature On User Profiles By Amy Duong | Published 2024-01-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/flipside References: [engadget](https://www.engadget.com/instagram-is-testing-flipside-a-finsta-feature-that-already-kind-of-exists-215905150.html)  [Instagram](https://www.trendhunter.com/trends/flipside-1) is introducing a new alternative feature to its users dubbed 'Flipside.' which is similar to the concept of 'finstas.' The platform creates the feature to allow its users to form a [secondary photo grid](https://www.trendhunter.com/trends/gridfeed) that only a select amount of friends will be able to view and interact with. This is not a new concept as the platform already has options to limit audiences such as the '[close friends' on Stories](https://www.trendhunter.com/trends/instagram-10). Previously, in November of last year, the social media platform rolled out the option to share grid posts with 'close friends' to breach beyond the stories option. Flipside offers a very similar thing as users create distinct lists of friends to add to their 'flipside' Image Credit: Getty Images ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 23% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Social Media Features:** Instagram is rolling out a new feature called 'Flipside' that allows users to create a secondary photo grid for select friends. - **Limited Audience Options:** Instagram's 'Flipside' feature builds on the concept of 'close friends' by offering users the ability to create distinct lists of friends. - **Personalized Content Sharing:** With the introduction of 'Flipside,' Instagram enables users to share content with a select group of friends, similar to the concept of 'finstas'. ### Sectors Adopting This - **Social Media:** The introduction of 'Flipside' showcases the ongoing evolution of social media platforms and their commitment to providing alternative features for users. - **Digital Content Sharing:** The 'Flipside' feature presents new opportunities for businesses operating in the digital content sharing industry to explore innovative ways of engaging with audiences. - **Friendship-based Platforms:** Platforms like Instagram's 'Flipside' highlight the potential for friendship-based social media platforms to disrupt traditional social media models by offering more personalized and exclusive experiences. ## Related on Trend Hunter - [Secondary Social Profile Features](https://www.trendhunter.com/trends/flipside-1.md) - [Private Social Media Services](https://www.trendhunter.com/trends/instagram-close-friends.md) - [Social Media Round-Up Features](https://www.trendhunter.com/trends/igplayback.md) - [Teen-Protecting Social Media Features](https://www.trendhunter.com/trends/instagram-limit-restrict.md) - [Social Posting Musical Features](https://www.trendhunter.com/trends/photo-carousels.md) - [Social App Feature Updates](https://www.trendhunter.com/trends/status-update.md) - [Communal Social Video Features](https://www.trendhunter.com/trends/instagram-blend.md) - [Private Social Media Features](https://www.trendhunter.com/trends/twitter-circle.md) - [Multi-Link Social Features](https://www.trendhunter.com/trends/instagram-6.md)