# Hygiene-Focused Reusable Masks The Nixon Flipside Mask Solves Hygiene-related Issues and More By Grace Mahas | Published 2021-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flipside-mask References: [nixon](https://www.nixon.com/us/en/flipside-face-mask/C3124-3441-00.html) The Flipside mask from [Nixon](https://www.trendhunter.com/trends/nixon-disk-watch) was designed to solve many of the misplaced and hygiene-related issues people have with cloth face masks. The Flipside looks like a traditional cloth face mask but integrates an adjustable strap into the ear loops so the mask can hang from the wearer's neck – providing a convenient and sanitary solution when individuals are not wearing the mask. The Nixon Flipside mask is a breathable, adjustable, two-layer face mask that is fully-reversible. The mask boasts a cheery blossom pattern in dark colorways on one side with a neutral black color on the other. In addition, the product features a metal nose bridge that enables fit adjustment while [reduce fogging while wearing glasses](https://www.trendhunter.com/trends/oakley-flex-scape-gogglesunglasses-hybrid). The Nixon Flipside mask is available to purchase online for $15.00. Image Credit: NIXON ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 80% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Hygiene-focused Masks:** The emerging trend of hygienic and recyclable masks promises to benefit both public health and eco-friendliness by creating sustainable alternatives to disposable masks - **Adjustable Face Masks:** The trend of customizable and adjustable face masks presents opportunities for entrepreneurs to create innovative solutions for common face mask problems like mask slippage or discomfort - **Dual-layered Face Masks:** The trend of double-layered face masks, particularly those with additional reinforcement like metal nose bridges, aims to offer more effective protection to the public while accommodating for comfort and style ### Sectors Adopting This - **Healthcare:** The healthcare industry can benefit from hygienic masks that provide more protection per wear, reduce waste, and offer better customization to patients with unique mask needs - **Fashion and Apparel:** The fashion industry can leverage the sustainable trend of washable masks as a new line of products, promoting style, comfort, and protection in this new normal - **Sporting Goods and Outdoor Retail:** The outdoor and athletic goods industry can explore the growing market of face masks that are designed for high-intensity activities or sports, while addressing the unique challenges that come with covering the face during physical activity ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Face Mask Strap Adjusters](https://www.trendhunter.com/trends/nearness-face-mask-holder.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Voice-Amplifying Facemasks](https://www.trendhunter.com/trends/zephyr-pro.md)